profici@dmin, Author at Profici

Customer Lifetime Value (CLV): Defining Growth Through The Ultimate Measure Of Success

Regardless of industry or sector, business growth is a key part of success. But, what constitutes growth and how do you know when you’ve been successful? More customers, an impressive turnover and a varied demographic can all be signs of business growth, but these aren’t enough to definitively say that your business has grown in… Continue reading Customer Lifetime Value (CLV): Defining Growth Through The Ultimate Measure Of Success

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The Role of Data Analytics in Business Decision-Making

Gone are the days of businesses having to make decisions based on estimates and guesswork, hoping for the best and praying for success. Now, businesses in all industries are using data to their advantage, and it’s easy to see why. With more information being collected about customers and target markets than ever before, businesses can… Continue reading The Role of Data Analytics in Business Decision-Making

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Overcoming the Common Pitfalls to Proposition Development

There’s a lot that goes into growing a business, including proposition development. This refers to the process of creating and refining a service, product or offering with the needs of a target market in mind. After all, it’s no good offering something to customers, unless you are sure there’s a demand for it. In this… Continue reading Overcoming the Common Pitfalls to Proposition Development

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Closing the Adaptability Gap to Drive Long-Term Business Growth

There is a lot that goes into long term business growth, and being adaptable is a big part of it. Adaptability means being able to change to suit your environment, but it’s something that a lot of businesses continually struggle to do. This is largely due to businesses having a long term growth goal, but… Continue reading Closing the Adaptability Gap to Drive Long-Term Business Growth

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Hyperlocal Marketing Strategies: Targeting Audiences in Your Backyard

We are in a digital age where connecting with people around the world is simple, and it’s easier than ever for businesses to market to a global audience. But, an increasing number of businesses are starting to realise that marketing closer to home is just as important. This is where hyperlocal marketing comes in, a… Continue reading Hyperlocal Marketing Strategies: Targeting Audiences in Your Backyard

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10 Digital Marketing Tactics to Grow your Business and Amplify your ROI

If you have been looking into changing up your digital marketing efforts, you will have come across ROI. ROI is often mentioned in relation to digital marketing and growing a business, as it’s a key way of determining if your tactics are working and if your budget is being spent wisely. In this blog, we… Continue reading 10 Digital Marketing Tactics to Grow your Business and Amplify your ROI

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People Power: Developing and Retaining Talent in Times of Growth

There’s a lot to think about during a time of business growth, including expanding your workforce and finding talented candidates. But, nothing is more important than developing and retaining the talent that you already have.   Why is Retaining Talent Important? There are many benefits of retaining talent and doing so can have a significant… Continue reading People Power: Developing and Retaining Talent in Times of Growth

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Reputation Management in the Digital Era: Protecting Your Brand Image

In the digital era, information travels faster than ever before. Within seconds, the public’s opinion of a brand can be changed and that’s hard to recover from. With a very small amount of information – for example, a short online review or a social media post – a brand’s reputation can be dashed. This is… Continue reading Reputation Management in the Digital Era: Protecting Your Brand Image

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Data-Driven Growth: Leveraging Analytics for Business Expansion

There is no denying that data has become an asset for businesses. Regardless of the industry that you work in or your target audience, data is a huge part of running a business today. With data, it’s possible for businesses to tap into new markets, offer more services and products, and go beyond what competitors… Continue reading Data-Driven Growth: Leveraging Analytics for Business Expansion

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Beyond Clicks: Understanding the Psychology of Digital Consumers

When it comes to digital marketing and selling online, don’t underestimate the importance of customer psychology. It’s something that a lot of people overlook, assuming that psychology and running a successful business are unlikely to be linked. But, paying attention to customer psychology can actually make a big difference, as it provides you with an… Continue reading Beyond Clicks: Understanding the Psychology of Digital Consumers

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Leadership in Growth: Fostering a Culture that Drives Success

In today’s world of business, there is an undeniable relationship between leadership and growth. It’s hard for a business to grow without a leader, and it’s hard to lead a team that’s unable to grow. There is a lot that goes into expanding a business, but leadership is certainly one of the most important aspects.… Continue reading Leadership in Growth: Fostering a Culture that Drives Success

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Converting Window Shoppers into Customers: Effective Sales Strategies

There is nothing easy about converting people into customers, especially if all they are doing is window shopping and browsing. Window shopping shows that someone is interested in what you have to offer – they are either interested in the products or services, or they are interested in the brand as a whole – but… Continue reading Converting Window Shoppers into Customers: Effective Sales Strategies

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Scaling Your Business: Practical Steps for Expansion and Success

Eventually, the time comes to grow a business, but doing so can feel daunting and overwhelming. There is a lot that goes into scaling a business, but we have practical steps to help you on your way to expansion and success.   The Benefits of Scaling Your Business Regardless of the industry that you operate… Continue reading Scaling Your Business: Practical Steps for Expansion and Success

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Create a Brand Style Guide to Ensure Consistent Brand Identity

In the innovative and competitive world of branding, maintaining a consistent and cohesive visual identity is key. To do this, you need to create a brand style guide.   The Importance of Consistent Brand Identity There are a lot of reasons as to why you should be focusing on creating a consistent brand identity. Regardless… Continue reading Create a Brand Style Guide to Ensure Consistent Brand Identity

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Strategic Guide to Building a 5-Year Business Plan for Sustainable Success

There is a lot that goes into building a successful business, and the work doesn’t stop once your venture is up and running. If you want to continually grow and expand as a company, and sustain that success well into the future, you need to have a plan in place. With a business plan, it’s… Continue reading Strategic Guide to Building a 5-Year Business Plan for Sustainable Success

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How to Create a B2B Marketing Plan That Drives Results

When it comes to achieving success as a B2B business, an effective marketing strategy can be the difference between failure and success. This requires a marketing plan, which is what we are looking at in this blog. Whether a business sells products or services, a marketing plan provides guidance and order, ensuring you have the… Continue reading How to Create a B2B Marketing Plan That Drives Results

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11 Proven Lead Generation Techniques for Business Growth

In the world of digital marketing, sustained and reliable business growth is key to success, and lead generation is a big part of this. However, lead generation doesn’t happen automatically, and it certainly doesn’t happen without a lead generation technique or two. As a business expands its reach and builds connections with potential customers, mastering… Continue reading 11 Proven Lead Generation Techniques for Business Growth

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Unlocking Your Brand’s Narrative: Mastering the Art of Storytelling for Customer Engagement

There are a lot of ways to approach marketing, one of which is by focusing on brand storytelling. This involves creating a narrative around your brand, a way to engage and connect with your target audience. Brand storytelling goes beyond promoting services and products, and it focuses on showcasing the values of the brand, highlighting… Continue reading Unlocking Your Brand’s Narrative: Mastering the Art of Storytelling for Customer Engagement

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Digital Transformation and the Omni Marketing Revolution

As technology advances, it becomes a bigger, more important part of our day-to-day lives. Everyone is relying on technology more and more, and businesses are having to adapt to this. Gone are the days of only having to think about desktop browsing, businesses and digital marketers are now having to think of a whole host… Continue reading Digital Transformation and the Omni Marketing Revolution

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Deciphering the Distinction, Customer vs. Consumer and Why It Matters

There is a lot that goes into business and marketing, and a handful of phrases or terms regularly appear. ‘Customer’ and ‘consumer’ are two of them, and they are often used interchangeably. This can lead to confusion about what each of the terms means, and what it means to be a consumer or a customer.… Continue reading Deciphering the Distinction, Customer vs. Consumer and Why It Matters

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SEO Audits – What They Are, Their Importance, and How to Do Them

There is no denying that the world of online business, and subsequently digital marketing, is evolving. There is always a new competitor to stay ahead of, which is becoming increasingly complex. Thankfully, search engine optimisation (SEO) is a powerful tool that can boost your online presence significantly and, ultimately, your success online. However, to ensure… Continue reading SEO Audits – What They Are, Their Importance, and How to Do Them

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How to Measure the ROI of Your Digital Marketing Efforts

There is a lot that goes into digital marketing; there are different tools and techniques, different strategies and campaigns. To ensure that you are getting as much as possible out of your digital marketing efforts, you need to understand the return on investment (ROI) of what you are doing. Otherwise, you could be spending your… Continue reading How to Measure the ROI of Your Digital Marketing Efforts

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How to Use Influencer Marketing to Promote Your Brand

There are a lot of ways to market a brand and this is something that regularly evolves. As technology and advertising evolve, businesses have to continually change their approach to marketing. Whereas traditional advertising methods were once hugely effective, they don’t quite pack the same punch anymore. In today’s digital and online world, it’s all… Continue reading How to Use Influencer Marketing to Promote Your Brand

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The Importance of Carrying Out Regular Competitor Analysis and How You Can Get Started

As a business, it’s important that you carry out competitor analysis. You need to pay attention to what your competitors are doing, regardless of the size of your business and the industry that you’re in. Competitor analysis involves looking at your competitors’ strengths, weaknesses, strategies and marketing campaigns. By doing so, you will gain an… Continue reading The Importance of Carrying Out Regular Competitor Analysis and How You Can Get Started

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Why Your Sales Team Needs to be Utilising LinkedIn and Tips to Get Started

There are a lot of things that your sales team should be doing, but utilising LinkedIn is by far one of the most important. A lot of businesses underestimate the impact that LinkedIn can have, even though it can be a hugely effective way of bringing in leads, sales and conversions. Despite competing with the… Continue reading Why Your Sales Team Needs to be Utilising LinkedIn and Tips to Get Started

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Preparing Your Digital Marketing Efforts for the Holiday Season

The festive season is right around the corner, so it’s time to start thinking about getting your digital marketing efforts ready. A lot of business owners make the mistake of assuming that digital marketing during the holiday season is the same as digital marketing at every other time of year, but this couldn’t be further… Continue reading Preparing Your Digital Marketing Efforts for the Holiday Season

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10 Signs That Tell You It’s Time for a New Website

A website is a key component of your business’ online presence and it’s a significant part of your digital marketing campaign. It’s important to keep your website up to date to ensure it does a good job of bringing in leads and sales, informing customers and boosting brand awareness. If your website isn’t working quite… Continue reading 10 Signs That Tell You It’s Time for a New Website

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5 Benefits of Outsourcing Your Digital Marketing

As a business owner, you have a lot to think about. You need to think about developing products and services that people want, attracting customers and building a recognisable brand. A lot of this is only possible with digital marketing. However, digital marketing can be time-consuming and it’s by no means an easy task. Thankfully,… Continue reading 5 Benefits of Outsourcing Your Digital Marketing

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10 Tips to Improve the Conversion Rate of Your Landing Pages

A landing page is designed to encourage a particular action, such as signing up for a newsletter, downloading an eBook or making a purchase. The main aim of a landing page is to drive conversions, but this doesn’t always happen straight away. Sometimes, you need to work on improving the conversion rate of your landing… Continue reading 10 Tips to Improve the Conversion Rate of Your Landing Pages

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5 Ways to Increase Website Sales

As a business, it’s important to have a website. It’s a place to advertise your products or services, share information with customers, and process sales. However, having a simple or basic website is not enough. You are unlikely to enjoy an impressive number of website sales without making some key changes. In this blog, we… Continue reading 5 Ways to Increase Website Sales

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The Importance of Leadership Skills

Whether you are starting a new business or you are building an existing company into something bigger, leadership is key. Without leadership, it’s very difficult to manage a team, delegate tasks and effectively communicate as an organisation. A leader is there to provide a clear vision and direction for the business. They set goals, decide… Continue reading The Importance of Leadership Skills

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How a Digital Marketing Agency Can Benefit Financial Services

Long gone are the days of starting a financial services business, sitting back and waiting for customers to stroll through the door. In today’s digital world, you need to have a strong online presence, and you need to target people online. This is especially true in the financial services sector, where a lot of people… Continue reading How a Digital Marketing Agency Can Benefit Financial Services

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How to Start Marketing Your Business with Social Media

There is no denying the importance of social media marketing, but getting started can be daunting. If you haven’t marketed your business on social media before, you might be wondering where to start, which platforms to use and whether it’s even worth it. With so many digital marketing techniques available, is social media really that… Continue reading How to Start Marketing Your Business with Social Media

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5 Web Design Trends to Avoid

There is a lot that goes into designing and developing a website, and paying attention to web design trends is a key aspect. These trends emerge as a response to changing user preferences, technological advancements and evolving design standards. It is important to pay attention to website trends when you’re building a new website, as… Continue reading 5 Web Design Trends to Avoid

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How to Create a Brand Identity

If you know anything about marketing a business, you will probably have heard of the term ‘brand identity’, but how much do you know about what it means? There’s a lot that goes into setting up a business and creating a strong presence online, but there is no denying that creating a brand identity is… Continue reading How to Create a Brand Identity

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5 Lead Nurturing Strategies

If you have done any research into digital marketing and running a successful online business, you might have come across the concept of lead nurturing. Lead nurturing is a way of nudging leads in the right direction and keeping them warm until they close, in the hope of converting them into a sale. In this… Continue reading 5 Lead Nurturing Strategies

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Paid Social Media vs. Organic Social Media: Which is Right for Your Business?

There is no denying the importance of social media marketing, and this falls into two categories. Paid social media and organic social media can both be effective ways of spreading the word about your business and boosting your online presence, but which should you be focusing on? What is Paid Social Media? There are two… Continue reading Paid Social Media vs. Organic Social Media: Which is Right for Your Business?

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Retargeting: How to Bring Visitors Back to Your Website

There are a lot of digital marketing tools and techniques out there, one of which is retargeting. Retargeting offers a powerful way to engage with potential customers who have already expressed interest in your brand, business or products. It can improve conversion rates, increase brand visibility, and deliver personalised advertising. This can lead to improved… Continue reading Retargeting: How to Bring Visitors Back to Your Website

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5 Ways to Improve Your Website

A lot of people make the mistake of assuming that having a website is enough, but this is rarely the case. Even if you have had a website professionally created, you need to continuously work on improving it and updating it, otherwise you run the risk of getting left behind by competitors. Luckily, there are… Continue reading 5 Ways to Improve Your Website

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How to Create a Winning Digital Marketing Strategy

If you know anything about business success, you will know that digital marketing should be a key focus. It’s an excellent way of reaching a wide target audience, boosting brand awareness and increasing leads, sales and revenue. However, a digital marketing strategy can’t be thrown together at the last minute. You need to think about… Continue reading How to Create a Winning Digital Marketing Strategy

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5 Tips for Rapid Business Growth

Once your business is up and running, and proving to be successful, it’s time to think about business growth. Though a lot of businesses grow naturally, this tends to be a slow and steady process, which isn’t fast enough for many business owners. Sitting back and slowly seeing your website traffic, leads and sales grow… Continue reading 5 Tips for Rapid Business Growth

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Making the Most of LinkedIn for Social Media Marketing

There are a lot of digital marketing techniques to choose from, one of which is social media marketing. This is the process of using social media platforms such as Facebook, Twitter, Instagram and LinkedIn to promote your brand, product, or service. It tends to involve creating and sharing content on social media channels, engaging with… Continue reading Making the Most of LinkedIn for Social Media Marketing

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Should You Post the Same Content to Multiple Social Media Networks?

Social media marketing is a fantastic way of increasing brand awareness, engaging with clients and customers, improving SEO and reaching a wide, large and varied online audience. However, in order to be successful on social media, you need to post high quality and engaging content regularly. This can be time consuming and complex, especially if… Continue reading Should You Post the Same Content to Multiple Social Media Networks?

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The Benefits of Business Strategy Consulting Services

As a business owner, you will want to give your venture the best chance of success, and this is where business strategy consulting services come in. Whether you’re a brand new startup or an established brand, consulting services are hugely beneficial. Expertise It’s important to know a lot about your business niche and industry, but… Continue reading The Benefits of Business Strategy Consulting Services

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Do Case Studies Belong in a Content Marketing Strategy?

When most people think about content marketing, they think about writing blogs and filming videos. They think about uploading creative content for potential clients to see, and at times linking it to SEO. However, content marketing goes much further than this, and it’s not all about boosting search engine rankings and using relevant keywords. In… Continue reading Do Case Studies Belong in a Content Marketing Strategy?

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Why Your Business Needs to Invest in Video Marketing

There is no denying the importance of digital marketing and there are a lot of techniques to ensure that you reach your target audience. One of these is video marketing, which involves promoting services or products using professionally created video content. Video marketing can also be used to boost brand awareness and to provide customers… Continue reading Why Your Business Needs to Invest in Video Marketing

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7 Hidden Costs in Running a Business

Running a successful business can be hugely rewarding, especially as far as profit and revenue are concerned, but there are some hidden costs to consider. Insurance As a business owner, it’s important to protect yourself in case something goes wrong. This is where property insurance, liability insurance and worker compensation come in. Though these all… Continue reading 7 Hidden Costs in Running a Business

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Pros and Cons of Social Media Marketing in Your Business

There are a lot of different ways to market a business online, but social media marketing is certainly one of the most important. Millions of people around the world use social media, and you can use this to your advantage. When executed correctly, social media marketing is an effective way of boosting brand awareness, bringing… Continue reading Pros and Cons of Social Media Marketing in Your Business

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Google Analytics 4 (GA4) – What You Need To Know

Currently, Universal Analytics is a way of tracking website traffic, but it was designed with desktop web use in mind. It focuses on independent sessions, data from cookies and it keeps mobile properties separate. As things have changed, and more people use mobile devices, it’s quickly becoming obsolete. GA4 is set to replace Universal Analytics… Continue reading Google Analytics 4 (GA4) – What You Need To Know

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Best Live Chat Providers

More and more businesses are using live chat providers. Here’s what you need to know about finding the right one for your customer support team. What is a Live Chat Provider? Live chat providers offer a service that allows customers to message and interact with a business in real time, from a desktop computer or… Continue reading Best Live Chat Providers

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5 Marketing Trends For 2023

Change in Google Analytics Google Analytics is changing, it’s moving from universal analytics to GA4. This means that the way marketing reports are given for various campaigns will change also. You need to stay up to date and aware of Google Analytic changes to ensure that you are making the most of your business’ marketing… Continue reading 5 Marketing Trends For 2023

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How to Measure Success on Social Media

When you are putting time and money into social media marketing, it’s important to know whether your efforts are being successful. Otherwise, you don’t know if you should change tactics or split your budget differently. Here’s how to measure success on social media. Choose a Focus Before you start any social media marketing campaign, you… Continue reading How to Measure Success on Social Media

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What to Know About Digital Marketing Services for Small Businesses

It doesn’t matter what your small business does or which industry you are in, digital marketing is key. Digital marketing as a small business is slightly different to digital marketing as a larger company, as you are likely to be working with a limited budget. There is also a larger focus on growth and authenticity… Continue reading What to Know About Digital Marketing Services for Small Businesses

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The Types of Content Marketing That Pros Need to Know

There is no denying the importance of content marketing online, especially if you are a business that’s hoping to expand and build a growing customer base, but the range of options can be overwhelming. With so many different types of content marketing to choose from, knowing which is right for your business can be tough.… Continue reading The Types of Content Marketing That Pros Need to Know

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