Author: profici@dmin

There’s a lot that goes into growing a business, including proposition development. This refers to the process of creating and refining a service, product or offering with the needs of a target market in mind. After all, it’s no good offering something to customers, unless you are sure there’s a demand for it. In this… Continue reading Overcoming the Common Pitfalls to Proposition Development

There is a lot that goes into long term business growth, and being adaptable is a big part of it. Adaptability means being able to change to suit your environment, but it’s something that a lot of businesses continually struggle to do. This is largely due to businesses having a long term growth goal, but… Continue reading Closing the Adaptability Gap to Drive Long-Term Business Growth

We are in a digital age where connecting with people around the world is simple, and it’s easier than ever for businesses to market to a global audience. But, an increasing number of businesses are starting to realise that marketing closer to home is just as important. This is where hyperlocal marketing comes in, a… Continue reading Hyperlocal Marketing Strategies: Targeting Audiences in Your Backyard

If you have been looking into changing up your digital marketing efforts, you will have come across ROI. ROI is often mentioned in relation to digital marketing and growing a business, as it’s a key way of determining if your tactics are working and if your budget is being spent wisely. In this blog, we… Continue reading 10 Digital Marketing Tactics to Grow your Business and Amplify your ROI

There’s a lot to think about during a time of business growth, including expanding your workforce and finding talented candidates. But, nothing is more important than developing and retaining the talent that you already have.   Why is Retaining Talent Important? There are many benefits of retaining talent and doing so can have a significant… Continue reading People Power: Developing and Retaining Talent in Times of Growth

In the digital era, information travels faster than ever before. Within seconds, the public’s opinion of a brand can be changed and that’s hard to recover from. With a very small amount of information – for example, a short online review or a social media post – a brand’s reputation can be dashed. This is… Continue reading Reputation Management in the Digital Era: Protecting Your Brand Image

There is no denying that data has become an asset for businesses. Regardless of the industry that you work in or your target audience, data is a huge part of running a business today. With data, it’s possible for businesses to tap into new markets, offer more services and products, and go beyond what competitors… Continue reading Data-Driven Growth: Leveraging Analytics for Business Expansion

In the world of sales and marketing, a sales funnel is there to guide your business towards success. But, it’s important to remember that not all leads are created equal. Regardless of your industry or business type, distinguishing between real prospects and tire kickers is key.   What is a Tire Kicker? A tire kicker… Continue reading Creating a Sales Funnel that Filters Out Tire Kickers

When it comes to digital marketing and selling online, don’t underestimate the importance of customer psychology. It’s something that a lot of people overlook, assuming that psychology and running a successful business are unlikely to be linked. But, paying attention to customer psychology can actually make a big difference, as it provides you with an… Continue reading Beyond Clicks: Understanding the Psychology of Digital Consumers

In today’s world of business, there is an undeniable relationship between leadership and growth. It’s hard for a business to grow without a leader, and it’s hard to lead a team that’s unable to grow. There is a lot that goes into expanding a business, but leadership is certainly one of the most important aspects.… Continue reading Leadership in Growth: Fostering a Culture that Drives Success

There is nothing easy about converting people into customers, especially if all they are doing is window shopping and browsing. Window shopping shows that someone is interested in what you have to offer – they are either interested in the products or services, or they are interested in the brand as a whole – but… Continue reading Converting Window Shoppers into Customers: Effective Sales Strategies

Eventually, the time comes to grow a business, but doing so can feel daunting and overwhelming. There is a lot that goes into scaling a business, but we have practical steps to help you on your way to expansion and success.   The Benefits of Scaling Your Business Regardless of the industry that you operate… Continue reading Scaling Your Business: Practical Steps for Expansion and Success

In the innovative and competitive world of branding, maintaining a consistent and cohesive visual identity is key. To do this, you need to create a brand style guide.   The Importance of Consistent Brand Identity There are a lot of reasons as to why you should be focusing on creating a consistent brand identity. Regardless… Continue reading Create a Brand Style Guide to Ensure Consistent Brand Identity

There is a lot that goes into building a successful business, and the work doesn’t stop once your venture is up and running. If you want to continually grow and expand as a company, and sustain that success well into the future, you need to have a plan in place. With a business plan, it’s… Continue reading Strategic Guide to Building a 5-Year Business Plan for Sustainable Success

When it comes to achieving success as a B2B business, an effective marketing strategy can be the difference between failure and success. This requires a marketing plan, which is what we are looking at in this blog. Whether a business sells products or services, a marketing plan provides guidance and order, ensuring you have the… Continue reading How to Create a B2B Marketing Plan That Drives Results

In the world of digital marketing, sustained and reliable business growth is key to success, and lead generation is a big part of this. However, lead generation doesn’t happen automatically, and it certainly doesn’t happen without a lead generation technique or two. As a business expands its reach and builds connections with potential customers, mastering… Continue reading 11 Proven Lead Generation Techniques for Business Growth

There are a lot of ways to approach marketing, one of which is by focusing on brand storytelling. This involves creating a narrative around your brand, a way to engage and connect with your target audience. Brand storytelling goes beyond promoting services and products, and it focuses on showcasing the values of the brand, highlighting… Continue reading Unlocking Your Brand’s Narrative: Mastering the Art of Storytelling for Customer Engagement

As technology advances, it becomes a bigger, more important part of our day-to-day lives. Everyone is relying on technology more and more, and businesses are having to adapt to this. Gone are the days of only having to think about desktop browsing, businesses and digital marketers are now having to think of a whole host… Continue reading Digital Transformation and the Omni Marketing Revolution

There is a lot that goes into business and marketing, and a handful of phrases or terms regularly appear. ‘Customer’ and ‘consumer’ are two of them, and they are often used interchangeably. This can lead to confusion about what each of the terms means, and what it means to be a consumer or a customer.… Continue reading Deciphering the Distinction, Customer vs. Consumer and Why It Matters

The world of social media marketing is always evolving and staying ahead of the curve is key to business success. At Profici, we have seen social media trends come and go, but few have made an impact in the same way that TikTok has. It’s a platform that is continuously making noise in the digital… Continue reading How to Get Started with TikTok Advertising

There is no denying that the world of online business, and subsequently digital marketing, is evolving. There is always a new competitor to stay ahead of, which is becoming increasingly complex. Thankfully, search engine optimisation (SEO) is a powerful tool that can boost your online presence significantly and, ultimately, your success online. However, to ensure… Continue reading SEO Audits – What They Are, Their Importance, and How to Do Them

A lot of people view a website as a virtual shop, a place to showcase products and services, and somewhere to welcome online customers. Though this is true to some extent, a website is actually much more than a shopfront. It’s a key part of business growth, and a lot of business success online relies… Continue reading What is CRO (Conversion Rate Optimisation)?

PPC – which stands for pay-per-click – is a way to advertise as a business. It’s aimed at driving traffic to your website and increasing your online visibility, and a lot of this relies on the right choice of keywords. The key to a successful PPC campaign lies in choosing keywords that work for your… Continue reading How to Choose the Right PPC Keywords

There is a lot that goes into digital marketing; there are different tools and techniques, different strategies and campaigns. To ensure that you are getting as much as possible out of your digital marketing efforts, you need to understand the return on investment (ROI) of what you are doing. Otherwise, you could be spending your… Continue reading How to Measure the ROI of Your Digital Marketing Efforts

If you want to make accurate and informed decisions in the world of digital marketing, you need to understand the ins and outs of website traffic. Google Analytics 4 (GA4) offers invaluable insights into user behaviour, source attribution, and campaign performance, which is why it’s commonly used by businesses around the world. However, for many… Continue reading Why is My Direct Traffic in GA4 So High?

There are a lot of ways to market a brand and this is something that regularly evolves. As technology and advertising evolve, businesses have to continually change their approach to marketing. Whereas traditional advertising methods were once hugely effective, they don’t quite pack the same punch anymore. In today’s digital and online world, it’s all… Continue reading How to Use Influencer Marketing to Promote Your Brand

As a business, it’s important that you carry out competitor analysis. You need to pay attention to what your competitors are doing, regardless of the size of your business and the industry that you’re in. Competitor analysis involves looking at your competitors’ strengths, weaknesses, strategies and marketing campaigns. By doing so, you will gain an… Continue reading The Importance of Carrying Out Regular Competitor Analysis and How You Can Get Started

There are a lot of things that your sales team should be doing, but utilising LinkedIn is by far one of the most important. A lot of businesses underestimate the impact that LinkedIn can have, even though it can be a hugely effective way of bringing in leads, sales and conversions. Despite competing with the… Continue reading Why Your Sales Team Needs to be Utilising LinkedIn and Tips to Get Started

There is no denying the importance of online copy, especially if you are writing as part of a digital marketing strategy. A good headline is a way to engage your audience in what you have to say, and it drives them towards exploring your online content. It serves as the first impression of your business,… Continue reading 10 Tips for Writing an Effective Headline for Your Copy

The festive season is right around the corner, so it’s time to start thinking about getting your digital marketing efforts ready. A lot of business owners make the mistake of assuming that digital marketing during the holiday season is the same as digital marketing at every other time of year, but this couldn’t be further… Continue reading Preparing Your Digital Marketing Efforts for the Holiday Season

A website is a key component of your business’ online presence and it’s a significant part of your digital marketing campaign. It’s important to keep your website up to date to ensure it does a good job of bringing in leads and sales, informing customers and boosting brand awareness. If your website isn’t working quite… Continue reading 10 Signs That Tell You It’s Time for a New Website

As a business owner, you have a lot to think about. You need to think about developing products and services that people want, attracting customers and building a recognisable brand. A lot of this is only possible with digital marketing. However, digital marketing can be time-consuming and it’s by no means an easy task. Thankfully,… Continue reading 5 Benefits of Outsourcing Your Digital Marketing

A landing page is designed to encourage a particular action, such as signing up for a newsletter, downloading an eBook or making a purchase. The main aim of a landing page is to drive conversions, but this doesn’t always happen straight away. Sometimes, you need to work on improving the conversion rate of your landing… Continue reading 10 Tips to Improve the Conversion Rate of Your Landing Pages

If you have been paying attention to the changing trends in the world of digital marketing, you will know that TikTok advertising is growing in popularity. A lot of businesses are embracing this new form of advertising, but should your business be following suit?   There are certainly benefits to TikTok advertising, but there are… Continue reading Should Your Business Advertise on TikTok?

As a business owner, you need to do everything within your power to understand your customers. You need to know what they want from an online experience, and what marketing techniques are likely to work for them. The more you know, the more tailored and effective your marketing campaigns will be. This is where CRM… Continue reading What are the Best CRM Systems for Your Business?

As a business, it’s important to have a website. It’s a place to advertise your products or services, share information with customers, and process sales. However, having a simple or basic website is not enough. You are unlikely to enjoy an impressive number of website sales without making some key changes. In this blog, we… Continue reading 5 Ways to Increase Website Sales

So, you have come up with an idea for an e-commerce business and you want to kick things off, but where do you start? One of the first things that you should do as a new business is come up with an e-commerce business strategy. This details everything someone needs to know about your business,… Continue reading Formulating a Business Strategy for Your E-commerce Business

Whether you are starting a new business or you are building an existing company into something bigger, leadership is key. Without leadership, it’s very difficult to manage a team, delegate tasks and effectively communicate as an organisation. A leader is there to provide a clear vision and direction for the business. They set goals, decide… Continue reading The Importance of Leadership Skills

Long gone are the days of starting a financial services business, sitting back and waiting for customers to stroll through the door. In today’s digital world, you need to have a strong online presence, and you need to target people online. This is especially true in the financial services sector, where a lot of people… Continue reading How a Digital Marketing Agency Can Benefit Financial Services

There are a lot of websites out there, and you are sure to have your favourites. You will have used websites that are simple and straightforward, and those that are complex and confusing. You will have used websites that are full of graphics and animations, and those with pages of lengthy text. This shows just… Continue reading How to Make a Website Accessible to Disabled Users

If you know anything about digital marketing, you will know that the phrase “content is key” is thrown around a lot. When you consider how much of your online experience is centred on content, it’s easy to see why it’s such a big focus for successful businesses. Content is everywhere; it’s how a business shares… Continue reading What are the Benefits of Content Marketing?

There is no denying the importance of social media marketing, but getting started can be daunting. If you haven’t marketed your business on social media before, you might be wondering where to start, which platforms to use and whether it’s even worth it. With so many digital marketing techniques available, is social media really that… Continue reading How to Start Marketing Your Business with Social Media

There is a lot that goes into designing and developing a website, and paying attention to web design trends is a key aspect. These trends emerge as a response to changing user preferences, technological advancements and evolving design standards. It is important to pay attention to website trends when you’re building a new website, as… Continue reading 5 Web Design Trends to Avoid

There are a lot of law firms out there, many of which offer similar services. This is great news for those in search of legal help, as there is no shortage of professionals to choose from. However, this can make it difficult for individual firms to stand out and make a statement online. In order… Continue reading What Digital Marketing Channels Should Law Firms Use?

There is a lot that goes into digital marketing as a business, but social media for business is one of the most important aspects. At Profici, we are firm believers in the power of digital marketing, but none of our digital marketing strategies are complete without an element of social media. If you ask us,… Continue reading What Social Media Platforms Should You Use For Your Business?

If you know anything about marketing a business, you will probably have heard of the term ‘brand identity’, but how much do you know about what it means? There’s a lot that goes into setting up a business and creating a strong presence online, but there is no denying that creating a brand identity is… Continue reading How to Create a Brand Identity

If you have done any research into digital marketing and running a successful online business, you might have come across the concept of lead nurturing. Lead nurturing is a way of nudging leads in the right direction and keeping them warm until they close, in the hope of converting them into a sale. In this… Continue reading 5 Lead Nurturing Strategies

There are a lot of digital marketing techniques to choose from, two of which are PPC and SEO. Both of these techniques are popular, but which one is right for your business? What is SEO? SEO stands for ‘search engine optimisation’ and it refers to the practice of optimising a website to improve its visibility… Continue reading SEO vs. PPC: Which is Right for Your Business?

There is no denying the importance of social media marketing, and this falls into two categories. Paid social media and organic social media can both be effective ways of spreading the word about your business and boosting your online presence, but which should you be focusing on? What is Paid Social Media? There are two… Continue reading Paid Social Media vs. Organic Social Media: Which is Right for Your Business?

There are a lot of things to think about when you are starting an ecommerce business, and deciding how to host your online store is one of the key aspects. Woocommerce and Shopify are two of the most popular options, and both give businesses the ability to showcase products, process orders and handle shipping from… Continue reading Woocommerce vs. Shopify: Which is Best for Your Business?

There are a lot of digital marketing tools and techniques out there, one of which is retargeting. Retargeting offers a powerful way to engage with potential customers who have already expressed interest in your brand, business or products. It can improve conversion rates, increase brand visibility, and deliver personalised advertising. This can lead to improved… Continue reading Retargeting: How to Bring Visitors Back to Your Website

Though a lot of companies choose to handle their human resource (HR) needs themselves, a growing number are outsourcing things. In this blog, we have taken a look at the pros and cons of outsourcing your human resources as a business. What is Outsourced Human Resource? Outsourced human resources refers to the process of hiring… Continue reading Why You Should Outsource Your Human Resources

Though you might have created social media profiles on various platforms and started to post regularly, this doesn’t guarantee that you will have good social media engagement. Social media engagement is a huge part of what makes a social media marketing strategy successful, and you should try to increase it as much as possible. In… Continue reading How to Increase Social Media Engagement?

A lot of people make the mistake of assuming that having a website is enough, but this is rarely the case. Even if you have had a website professionally created, you need to continuously work on improving it and updating it, otherwise you run the risk of getting left behind by competitors. Luckily, there are… Continue reading 5 Ways to Improve Your Website

If you know anything about business success, you will know that digital marketing should be a key focus. It’s an excellent way of reaching a wide target audience, boosting brand awareness and increasing leads, sales and revenue. However, a digital marketing strategy can’t be thrown together at the last minute. You need to think about… Continue reading How to Create a Winning Digital Marketing Strategy

We can all agree that blog posts are a key part of content marketing, but it’s not simply a case of writing a blog, uploading it and hoping for the best. With so much competition online, blog writing has become a fine science, and blogs that don’t fit the bill are quickly lost amongst a… Continue reading How Long Should Blog Posts Be For SEO?

When it comes to marketing your business online, having a website is key. Otherwise, it’s very difficult for your target market to find you online. There are a range of ways to go about having a website designed and developed; you could attempt to do it yourself, or you could enlist the help of a… Continue reading Should You Use a Custom WordPress Theme?

Once your business is up and running, and proving to be successful, it’s time to think about business growth. Though a lot of businesses grow naturally, this tends to be a slow and steady process, which isn’t fast enough for many business owners. Sitting back and slowly seeing your website traffic, leads and sales grow… Continue reading 5 Tips for Rapid Business Growth

There are a lot of digital marketing techniques to choose from, one of which is social media marketing. This is the process of using social media platforms such as Facebook, Twitter, Instagram and LinkedIn to promote your brand, product, or service. It tends to involve creating and sharing content on social media channels, engaging with… Continue reading Making the Most of LinkedIn for Social Media Marketing

There is no denying the importance of having a website, regardless of the service or products you provide, or the industry that you work in. If you want to have an online presence, you need to have a website. However, not all websites are good websites, and there are a lot of bad web designs… Continue reading 6 Ways Your Website Might Be Badly Designed

When it comes to building a website, you need to think about the platform that you’re going to build it on. There are a lot of options out there, but WordPress is often regarded as being the best website builder. In this blog, we have taken a look at the pros and cons of WordPress,… Continue reading Is WordPress Best for Building a Website?

As an online retailer, it’s not enough to build a website and hope for the best, nor is it enough to post on Instagram and wait for sales to come flooding in. If you want to achieve success online, you need to take advantage of digital marketing services for retailers. Digital Marketing Strategy for Retailers… Continue reading How Retailers Can Benefit From Digital Marketing Services

If you know anything about having a successful SaaS business, you will know that digital marketing is a huge part of it. Digital marketing allows you to market your business, brand, services and products to a wide online audience, and it’s made up of various techniques. One of the main types of digital marketing is… Continue reading Your Guide to Content Marketing for SaaS

Social media marketing is a fantastic way of increasing brand awareness, engaging with clients and customers, improving SEO and reaching a wide, large and varied online audience. However, in order to be successful on social media, you need to post high quality and engaging content regularly. This can be time consuming and complex, especially if… Continue reading Should You Post the Same Content to Multiple Social Media Networks?

Regardless of the type of business you have, you need to bring in a consistent stream of leads. This can be a difficult task without proper planning, which is why organised lead generation efforts are key. Here’s how to plan an effective lead generation campaign. Set Your Goals The first thing you should do when… Continue reading How to Plan a Lead Generation Campaign

For the most part, colleagues work well together and enjoy working as a team. In fact, your workplace is probably a friendly community most of the time. However, conflicts can arise for a multitude of reasons, especially in fast paced and stressful industries. As a manager, you need to know how to deal with things… Continue reading How to Deal with Conflict at Work as a Manager

Content marketing is the process of creating and sharing content online, as a way to share information about products, services and the business as a whole. There are various forms of content that can be used in marketing including blogs, infographics, videos and social media posts. The aim of content marketing is to get potential… Continue reading How Do We Measure ROI in Content Marketing?

There are a lot of digital marketing techniques to choose from, one of which is PPC. We have taken a look at PPC, how it works and the various platforms using it. What is PPC? PPC stands for pay-per-click and it’s a way of advertising a business, product or service online. Whereas SEO is focused… Continue reading How Does PPC Work? Pay-Per-Click Advertising Explained

As a small business owner, you might find yourself wondering if you need to organise external IT support. In this blog, we take a look at the type of support available, and the benefits of hiring an external company. What Can IT Support Offer a Small Business? The IT support that a small business needs… Continue reading Do I Need External IT Support For My Small Business?

There are a lot of ways to grow your business, but not all of them have much of an impact, and some are certainly more effective than others. In this blog, we have taken a look at five business growth strategies that actually work. Increase Marketing Efforts Though you might be doing a bit of… Continue reading 5 Business Growth Strategies That Work

As a business owner, you will want to give your venture the best chance of success, and this is where business strategy consulting services come in. Whether you’re a brand new startup or an established brand, consulting services are hugely beneficial. Expertise It’s important to know a lot about your business niche and industry, but… Continue reading The Benefits of Business Strategy Consulting Services

There are a lot of qualities needed to be a leader; you need to be good at making decisions, an excellent communicator and you need to motivate others. However, it’s not enough to simply possess these qualities, you need to go one step further. In this blog, we take a look at how to be… Continue reading How to Be a Good Leader in Business

If you know anything about digital marketing, you will know that SEO is a key piece of the puzzle. However, how much do you know about how SEO works for estate agents? Keep reading to find out more. What is SEO for Estate Agents? SEO, which stands for search engine optimisation, is the process of… Continue reading SEO for Estate Agents: Know the Basic

When most people think about content marketing, they think about writing blogs and filming videos. They think about uploading creative content for potential clients to see, and at times linking it to SEO. However, content marketing goes much further than this, and it’s not all about boosting search engine rankings and using relevant keywords. In… Continue reading Do Case Studies Belong in a Content Marketing Strategy?

There are a lot of website design agencies out there, but we pride ourselves on going above and beyond what is expected of us. At Profici, we work tirelessly to design ecommerce websites that are professional and high quality, whilst also being modern and innovative. Discuss Your Goals Though you might provide similar services and… Continue reading Our Approach to Designing Your eCommerce Website