When it comes to marketing your business online, having a website is key. Otherwise, it’s very difficult for your target market to find you online. There are a range of ways to go about having a website designed and developed; you could attempt to do it yourself, or you could enlist the help of a web design agency. Whatever you choose, it’s likely that WordPress will play a big part.
WordPress is a popular content management system (CMS) that allows businesses to create and manage websites from an easy to use platform. Though there are other CMS options out there, WordPress continually comes out on top. This is because it’s free to use and there are a range of customisable themes to choose from. But, should you use an existing WordPress theme, or is it better to have one custom made?
What is a WordPress Theme?
There is a lot that goes into building a website, but a WordPress theme or template can be a big help. A theme determines the basic look and feel for your website including colours, fonts and layout. It’s a big part of your brand identity, and it can hugely influence how website visitors view and interact with your business. You can use a free WordPress theme from the web, and there are also paid options too. You also have the option to hire a web design agency to provide a custom WordPress theme for you, which can be designed with your business’ specific requirements.
There are a number of benefits that come with using a WordPress theme, which is why they are popular with businesses large and small. One of the major draws of using a WordPress theme is that it’s a quicker and more efficient way of developing a website. As the WordPress themes are already built, you don’t need to spend time designing a website from scratch. You can simply choose a theme that meets your requirements, and then modify it as you need to. Using a WordPress theme is also cost effective, as a lot of the hard work has already been done for you. Though WordPress themes have already been designed, they can still be customised to ensure they work with your business’ branding. It’s also important to note that WordPress themes are SEO friendly, which is important if you are hoping to use the website as part of your digital marketing efforts.
About Paid WordPress Themes
There are a lot of WordPress themes out there, many of which need to be paid for. These are themes that have been professionally developed and supported by experts, providing a high quality website design experience. These themes are more likely to be stable, attractive and responsive websites. They are also likely to be easy for users to navigate, which provides a good user experience. There are also a lot of features for you to utilise with a paid WordPress theme, allowing you to create a website that works perfectly for your business. Though these themes do need to be paid for, single website licences are reasonably priced.
About Free WordPress Themes
A lot of people are initially interested in free WordPress themes, though there are very few benefits to choosing this type of theme. The only real benefit is the lack of cost, which can be hugely appealing to small businesses and startups on a budget. However, it’s unlikely that a free WordPress theme will perform beyond the very basics of what a website can do. In fact, there is no guarantee that it will be free of bugs or malware. When it comes to having a website designed, it’s usually best to dedicate some of your budget to the task. Though a free WordPress theme is cost effective, it’s unlikely to provide the professional website experience that you are hoping for.
About Custom Designed WordPress Themes
As well as themes that already exist, you can hire a designer to build you a theme from scratch. Custom designed WordPress themes are hugely popular, especially amongst businesses with unique requirements or a very specific web design in mind. Though bespoke WordPress themes can cost thousands, it could be a worthwhile expense, especially if you need custom functionality or page types that are not catered for with ‘off the shelf’ solutions. Instead of trying, – and potentially failing – to customise an existing theme, you can have a tailormade theme that does everything that you need it to do. You are also guaranteed that nobody else will be using the same thing, ensuring that your website really will look unique.
What WordPress Theme Should I Use?
With so many WordPress themes to choose from, knowing which to pick can be difficult. You don’t want to make the wrong decision, but you also want to avoid playing it safe or copying a competitor. For most websites, a premium theme will tick all of the boxes, especially once you enlist the help of a web design agency. A web design agency can customise your chosen theme to your unique brand and needs, resulting in a website that’s even more impressive than you ever imagined. This is where Profici comes in.
At Profici, we provide a wide range of digital marketing services, and this includes website design and development. Though some people do attempt to create a website themselves using a WordPress theme, there is a lot that goes into building a flawless and professional website, and usually the experience of an expert team is needed. We don’t simply create standard or generic websites using the WordPress platform, we create bespoke and custom websites that tick every box. We design with your business and your target market in mind, and we work tirelessly to ensure that your website is completely unique. To find out more about web design at Profici, get in touch.