As a business, it’s important to have a website. It’s a place to advertise your products or services, share information with customers, and process sales. However, having a simple or basic website is not enough. You are unlikely to enjoy an impressive number of website sales without making some key changes. In this blog, we have taken a look at five of the key ways to increase website sales, and why doing so is important.
Increasing website sales is a crucial part of generating revenue and profits. Simply, more sales means a higher income, which you can then put back into your developing business. It’s a key way of growing your business, as revenue can be used in marketing, product development and customer service. Plus, website sales gives any investors or stakeholders confidence, showing that the business is successful, growing and profitable.
Boosting your website sales is also a key part of customer retention. With an increasing number of people having a positive buying experience on the website, an increasing number of people are likely to become repeat customers. It can also have a positive impact on brand image. Businesses with a lot of sales are more likely to be seen as trustworthy and reliable, which leads to even more sales.
Here are five of the best ways to increase website sales.
Test New Channels
There are a lot of sales channels out there, so don’t be afraid to try different and new ones, as this can open up opportunities for you to generate more website sales. Using a variety of channels allows you to reach a broader, and more varied audience, one that you might not have had access to on your current marketing platforms. This wider reach exposes your products and services to a new set of potential customers, which increases the chances of website sales. If you rely on one channel, you run the risk of not reaching your target audience, but testing new channels helps to diversify things. With multiple traffic sources, your business is less vulnerable to disruption. If your success on a platform declines, you have others to fall back on.
Improve Trust Signals
With so many competitor businesses out there, you need to show customers that you are trustworthy, reliable and professional. To do this, you need to have trust signals on your website. This includes reviews, testimonials and your Trustpilot rating. These signals build trust with your customers by displaying positive feedback from previous shoppers, showing that you are a business they can have confidence in. It’s a fantastic way to boost someone’s confidence in making an online purchase. Though you might already have a few trust signals on your website, improving them as much as possible is key. It’s a case of the more, the merrier. A positive, complimentary review could be all it takes to convince someone to make a purchase online.
Creating urgency is a good way of encouraging someone to complete a website purchase. This can be done in a number of ways, such as by offering offers or deals with a time limit for use, or giving some customers exclusive access to new products. This generates urgency, which can generate more sales. It works by encouraging customers to take immediate action, making them feel as though they will be missing out on something special if they don’t act quickly. Creating urgency can also make customers think of a product as being more valuable, limited or special. They are likely to feel that they need to spend more and buy quickly if they want to be the proud owner of an exclusive item.
Contrary to popular belief, offering a lot of choice can actually limit website sales. Though you might be tempted to offer as much as you can, hoping to have something for everyone, this could hinder your website sales. When there is a lot of choice, customers begin to worry that they have made the wrong decision, and they delay making a purchase in case they make the wrong choice. They don’t want to feel as though they are missing out by regretting their decision, so they simply avoid buying altogether. When there are fewer offerings, it’s a lot easier for customers to decide what they want. With a lot of choice, making a decision can be overwhelming and stressful.
With Lookalike Audience, you can attract a new audience using paid social media campaigns. It’s an effective way to increase website sales, as it enables you to target individuals who are similar to your current customers. With similar characteristics and behaviours, there is a high change that they will also be interested in what you have to offer. Lookalike Audience is a feature on Facebook, and it’s created using the platform’s algorithm. Facebook analyses who your audience and current customers are, and it identifies other users with similar demographics, interests and online behaviours. This helps to optimise your digital marketing reach, ensuring that the right people are being directed to your website.
At Profici, our attention is focused on website sales. We know how important it is for a business to have a strong online presence, and increasing your website sales is a huge part of that. Regardless of the type of business you have and the products or services that you have to offer, our talented team has a number of ways to boost your website sales. We are here to ensure that you are getting the most out of your website at all times. Contact us today to find out more.