There are a lot of law firms out there, many of which offer similar services. This is great news for those in search of legal help, as there is no shortage of professionals to choose from. However, this can make it difficult for individual firms to stand out and make a statement online. In order to be successful, a law firm needs to be easy to find online, and this is where digital marketing comes in. With digital marketing, a law firm can build an online presence and become easy to find online. This boosts the chances of leads and conversions, and helps the business to become a well known part of the legal sector. In this blog, we have taken a look at digital marketing for law firms, and the various channels that should be used.
Why is Digital Marketing for Law Firms Important?
It’s important for law firms to boost their presence online, and this is where digital marketing comes in. Potential clients often turn to the internet to find legal services, so a law firm needs to be easy to find. By implementing digital marketing strategies, law firms can increase their online visibility and reach a wider audience. This allows them to connect with prospective clients who might not have discovered them if the focus was solely on traditional marketing methods.
Digital marketing also allows law firms to target specific demographics and tailor their messages accordingly. Through various online advertising platforms – such as search engine and social media advertising – law firms can reach people who are actively searching for legal services, based on their location or specific legal requirements. This targeted approach maximises the chances of reaching the right audience and generating quality leads, and reduces the chances of being seen by the wrong people.
Another reason for law firms to use digital marketing is to boost their brand image. Digital marketing allows law firms to showcase their expertise, highlight successful cases, share client testimonials and provide legal information through various forms of content such as blog posts, articles, and social media. By consistently delivering high quality and informative content, law firms can establish themselves as trusted and reliable experts in the industry.
What Digital Marketing Channels Should Law Firms Use?
There are a lot of digital marketing channels to choose from, and some are better suited to law firms than others. SEO, PPC and email marketing are all techniques worth considering, regardless of how large or small the company is. Below, we have detailed the key benefits to choosing these approaches as a law firm, and how they can be a beneficial addition to any digital marketing campaign.
A growing number of people are looking for services online, and this includes looking for legal services and law firms. There are thousands of searches for ‘law’ and ‘solicitor’ related terms each month, showing just how important SEO is. It’s a viable way of generating recurring leads online, and it helps law firms to boost their online presence. With SEO, the chances of being found by someone who is looking for a law firm is significantly increased.
Similar to SEO, PPC (pay-per-click) also has the potential to generate recurring leads. This is a competitive area of digital marketing, and so a large budget is usually required to achieve success, as a law firm could be up against others for the same keywords. Without a large budget, it’s unlikely that the campaign will bring in enough traffic to convert into a worthwhile amount of leads. A PPC campaign allows law firms to target specific demographics, locations and search terms. This means that only those who are actively looking for legal services are targeted, which increases the chances of website traffic becoming a lead, and it reduces the chances of paying for clicks that are unlikely to bring in any revenue.
A lot of people underestimate the importance of having social media as part of a digital marketing campaign, but it’s more than a way to keep in touch with friends and family. Social media allows a law firm to boost its online presence, connect with clients and others in the industry, and share information about what the firm does. There are a lot of social media platforms to choose from, but LinkedIn is especially beneficial to law firms. It’s a professional social media platform and it provides a way for law firms to solidify themselves as an authority in the industry and network with other legal professionals.
There is a common misconception that email marketing has had its day, but that couldn’t be further from the truth. Email marketing is still an effective way of keeping in touch with current clients, reminding them of what the business does, and ensuring that they remain engaged with the business. It’s cost effective and trackable, meaning that email marketing efforts can be analysed and altered along the way to achieve better results.
At Profici, we have a wide range of digital marketing services available, many of which are perfect for law firms and professionals in the legal sector. We understand the unique requirements of a law firm online, and we are on hand to help you boost your online presence in a variety of ways. We take the time to get to know your business and your target market, and we tailor our digital marketing approaches accordingly. To find out more, get in touch with our helpful team or browse our services online.