Long gone are the days of starting a financial services business, sitting back and waiting for customers to stroll through the door. In today’s digital world, you need to have a strong online presence, and you need to target people online. This is especially true in the financial services sector, where a lot of people head to Google to look for a company that provides what they are looking for. If you want to be in with a shot of being considered, you need to be easy to find. All of this comes down to digital marketing and a financial services digital marketing agency.
Digital marketing is the use of various online channels and platforms to promote products, services and brands, with the goal of reaching and engaging with a targeted audience to achieve success. It includes a wide range of strategies – such as SEO, social media marketing, content creation, email campaigns and paid advertising – to drive website traffic, boost online visibility, lead generation and conversions. This might sound daunting, but it’s actually something that a financial services digital marketing agency can handle for you. Below, we have taken a look at what a digital marketing agency offers, and the benefits of using one.
What a Digital Marketing Agency Offers
A lot of business owners are tempted to handle the digital marketing side of things themselves, and it’s easy to see why. After all, no one knows the business as well as you do, and doing your own digital marketing can appear to be cost effective to start with, but only if you are getting the desired results. A lot of the time, it’s best to enlist the help of a financial services digital marketing agency, such as Profici. Not only are we able to create an effective and bespoke digital marketing campaign, we are also able to ensure that your marketing investment is a worthwhile one. If you are doing things yourself, there is no guarantee that you will be using your budget effectively, and there is no guarantee that you will stand out from competitors.
A professional digital marketing agency offers a wide range of marketing services, all of which are aimed at helping businesses to promote their products, services and overall brand online. These services range hugely from social media marketing and search engine optimisation, to email marketing and paid advertisements. At Profici, we pick and choose various services to create a personalised digital marketing campaign.
The Benefits for Financial Services
When you consider the benefits, it’s easy to see why so many businesses choose to work with a financial services digital marketing agency.
Improved Brand Awareness
There are a lot of financial services companies out there, which can make it difficult for your business to stand out and make a statement online. With the help of a financial services digital marketing agency, you can boost your brand awareness, which will help your business to be found by people that are interested in your services. This helps your business to become recognisable and memorable, a brand that people know and trust. With digital marketing services, it’s a lot easier for your website and business to grow, as people are more likely to choose a brand that they are aware of.
Reach New Customers
Digital marketing is a fantastic way to reach new customers, especially if you are hoping to gain customers from further afield. Using social media marketing and pay-per-click campaigns, a digital marketing agency can help you to target a wide and varied audience base. Instead of being limited to those in your local area, you can market your services to a worldwide audience. PPC and social media marketing also allow you to target very specific demographics, meaning that you can focus your marketing attention on engaging individuals who are likely to be interested in what your business has to offer.
Increase Customer Loyalty
As a financial services business, you need to have loyal customers. You need customers to trust your abilities, and continually choose you over other businesses in the industry. To achieve this, you need to increase customer loyalty. Giving your company a voice and being able to respond to customers quickly creates a good impression, and this can all be done by a financial services digital marketing agency. Though it’s important to attract new customers, it’s equally important to retain the ones that you already have.
When you are dedicating part of your budget to digital marketing, it’s important to know that you are getting your money’s worth, and that your ROI Is good. You need to know that the money you are spending is a good investment, and that you are getting more customers or revenue in return. Otherwise, your budget could probably be spent better elsewhere. To do this, you need to use analytics tools to track customer engagement, which is something that a digital marketing agency can handle. Using a variety of analytics tools, a digital marketing agency can determine where your leads are coming from, which campaigns are working well, and where improvements need to be made.
At Profici, we know that digital marketing can be complex and time consuming, which is why we are happy to take on the task for you. Regardless of the type of business you have, or the industry that you work in, our digital marketing agency can help you to achieve success online. To find out more about who we are and our recent digital marketing work, get in touch with our talented team.