SEO for Estate Agents: Know the Basic

If you know anything about digital marketing, you will know that SEO is a key piece of the puzzle. However, how much do you know about how SEO works for estate agents? Keep reading to find out more.

What is SEO for Estate Agents?

SEO, which stands for search engine optimisation, is the process of optimising your online presence to increase the chances of being found online. There are a lot of things that go into SEO – such as content marketing, PPC and social media marketing – and these efforts work together to help your website appear at the top of search results.

Why is SEO Important for Estate Agents?

With so many estate agents out there, standing out and grabbing the attention of your target market is key. SEO is a way of boosting your searchability over the competition, and ensuring that your website and content is found online. Not only does this connect you with the people who are looking for the services that you offer, but it helps to increase brand awareness.

What Do Estate Agents Need to Know About SEO?

When you are working on SEO as an estate agent, you should focus your attention on local searches. This is because estate agency is a heavily area-driven service, and so you want to grab the attention of those searching in a specific location. Whereas digital services can be marketed worldwide, as location is irrelevant, SEO for estate agents should be localised.

There are bound to be a number of other estate agents working in the same areas as you, which is why content marketing is vital. By providing informative and engaging content, you can boost your SEO efforts, whilst also showing everyone that you are a knowledgeable and authoritative part of the industry. It’s also important to ensure that your website is technically optimised, which means ensuring that it works well on mobile devices and that the pages load quickly. This improves the experience of the user and it reflects well on you as a business. If you have a website that’s lacking technically, you run the risk of potential clients taking their business elsewhere.

How Profici Can Help

At Profici, we provide a whole host of digital marketing services, and these are all available to your business. Regardless of business type and industry, we can tailor our digital marketing services to you. A lot of our services centre around SEO, and this includes PPC and social media marketing. Instead of having to navigate the complex world of digital marketing yourself, you can hand everything over to our talented team. Contact Profici today to find out more.