11 Proven Lead Generation Techniques for Business Growth

In the world of digital marketing, sustained and reliable business growth is key to success, and lead generation is a big part of this. However, lead generation doesn’t happen automatically, and it certainly doesn’t happen without a lead generation technique or two. As a business expands its reach and builds connections with potential customers, mastering the art of lead generation becomes a vital part of any digital marketing strategy. Thankfully, there are a variety of lead generation techniques that are proven to work.

It doesn’t matter if you consider yourself to be a digital marketing pro, or you are looking to improve your existing approach to lead generation, there are multiple techniques that will help your business to succeed. In this blog, we have looked at 11 lead generation techniques for business growth that guarantee results.

11 Lead Generation Techniques Aimed at Business Growth

Using a Simple Lead Generation Form – Using a lead generation form is a simple way to collect information, but you need to keep things simple. Signing up on a website should be quick, easy and use only the most important information. With so many people using mobile devices to browse websites, a lead generation form needs to be easy to complete whilst on the go.

Competitor Analysis and SEO – By using competitor analysis and SEO, you can target your lead generation efforts, ensuring that you are marketing to the right people. SEO has a low customer acquisition cost, making it a lead generation technique with a high ROI. With keyword research and long-tail keywords, you can target your ideal customer.

Using Sales Intelligence – There are a lot of lead generation techniques for you to choose from, as a B2B business, but it’s hard to beat using sales intelligence. This centres on being relevant to the customer, by focusing on marketing to decision makers at other businesses, and marketing to them specifically. Using sales intelligence technology, you can continuously look at public information to gather information about B2B businesses, to ensure that you have accurate customer information.

Paid Media Campaigns – Whereas SEO can be slow to bring in results, paid media campaigns work quickly. This includes sponsored posts and paid-for advertisements on LinkedIn, Facebook and Twitter, as well as PPC ads on Google. They promote your content, increase exposure and ensure that you are reaching your ideal audience online.

Retargeting and Remarketing Campaigns – With retargeting and remarketing campaigns, the aim is to engage the people who are most likely to be interested in what you have to offer. This involves using paid advertisements aimed at people who have engaged with your website or social media profiles before, to remind them of who you are and what you do. With remarketing and retargeting, you can perfect your approach based on your specific audience, changing things as you gain more customer data.

Using Various Advertising Platforms – A lot of businesses make the mistake of focusing on Google and Facebook, but there are a range of advertising platforms for you to make use of. It’s important to research your ideal customer and industry, and find out what platforms your audience uses the most. You can then focus your lead generation efforts on these platforms, rather than wasting time and money elsewhere.

Avoiding Manual Work With Artificial Intelligence (AI) – With AI, you can free up a lot of time by automating manual tasks, such as incorporating chatbots and virtual assistants into your lead generation strategies. Not only do chatbots and virtual assistants free up a lot of your time, they can also increase customer engagement, as there is always ‘someone’ there to assist.

Video Marketing – Video marketing is an effective way of reaching a wider audience, increasing your chances of someone becoming a lead. Video marketing engages and informs potential customers about who you are and what you do, in a way that’s more interesting than written content. Plus, platforms such as YouTube act as a search engine, making it a good place to share manuals, tutorials and demonstrations.

Utilising a Business Network – When you are trying to boost lead generation, don’t forget to utilise your business network. By building a network of partners and salespeople, it’s a lot easier to grab leads and close sales. It’s also an effective way to show that your brand is credible, reliable and trustworthy, as it has experts backing up what you have to say. Potential customers are likely to believe product and service benefits when they are confirmed by an expert.

Social Media Strategy – There are a range of ways to use social media platforms to generate leads. For example, you could use social media to boost visibility and brand awareness, or you might choose to focus on increasing sales. When you are using social media as a lead generation technique, you need to establish which social media platforms your target audience uses, and then you need to create good content. Social media content should be engaging, informative and unique.

Offering Demonstrations and Presentations – With demonstrations and presentations, you can provide a personalised user experience, which makes someone more likely to become a lead. Instead of focusing solely on automating as much as possible, give people a personalised experience, one that bridges the gap between you and your target audience. Ask potential customers why they are interested in your service or product, and help them to get the most out of it, highlighting why it’s a purchase worth making.

At Profici, we know how important lead generation is for business growth, which is why we are always on hand to help. Get in touch with our talented team today to find out more about our various lead generations techniques and our approach to growing a business.