It is important to learn how Facebook advertising works if you want to run a successful Facebook advertising campaign. When making a Facebook ad, five factors need to be kept in mind: Targeting. As per marketing experts, Facebook Ads are just a tool used to create interest and eventually cause an increase in demand. However,… Continue reading How Does Facebook Advertising Work?
Tag: Marketing Strategy
How to create a Business Development Strategy
Many businesses fail in epic fashion, not because they didn’t have the budget or the right marketing team on board – but because they failed to put an effective business development strategy in place. What is business development? Business development or BD is the process of identifying, nurturing and acquiring new clients as well as… Continue reading How to create a Business Development Strategy
Marketing for Musicians
If you have recently released a new album and wish to market your music independently, the following strategies will help you achieve your marketing goals. 1. Identify your fans The first step to creating a marketing strategy is to identify who your fans are. Figuring out the demographics of your audience is important. Furthermore, find… Continue reading Marketing for Musicians
Support for Female Entrepreneurs
A 2019 report published by the Telegraph revealed that female entrepreneurs get at least 157 times less funding compared to their male counterparts. In fact, according to another report released by Crunchbase, just 3% of venture capital investments land in the business bank accounts of women. This are just a small handful of statistics from… Continue reading Support for Female Entrepreneurs
Top 10 marketing tips for law firms
Irrespective of whether you are a full-service firm with national reach or a sole practitioner, it is necessary that you try to be more visible and appealing to clients and establish that you deliver better services than your competitors. In the same vein, here are a few marketing tips for law firms: 1. Specialise in… Continue reading Top 10 marketing tips for law firms
Why use a business consultancy?
Many business owners like to go it alone and there’s nothing wrong with that. However, the competitive advantage one can have by working with a business consultancy service can help businesses achieve a level of performance, success and market dominance that, perhaps, may not be possible when trying to “go it alone”. Why work with… Continue reading Why use a business consultancy?
3 Marketing Lessons from Super Bowl LVI
Who watched last weeks’ Super Bowl? In America, and now here in the UK, Super Bowl Sunday has a reputation for being a marketers’ favourite event. Indeed, there are numerous lessons to be learnt from the Super Bowl adverts and halftime show. The most successful and competitive agencies and businesses often show us their most… Continue reading 3 Marketing Lessons from Super Bowl LVI
3 Signs It’s Time to Change Your Marketing Strategy
Building a successful and prosperous business requires a forward-thinking marketing strategy. Every decision you make should be based around trying to gain a new client. But what worked yesterday may not work today, and what’s working now could just as quickly work against you in the future. In short, just like you have to keep… Continue reading 3 Signs It’s Time to Change Your Marketing Strategy
5 Content Marketing Trends You Can’t Miss in 2022
For digital marketers, the coming of autumn and the steady move away from long sunny days into the gloomier months, comes with a welcomed chance to shape and improve your marketing strategy. With the chaos of the previous 18 months almost behind us; our Kafkaesque daily rituals long abandoned, it’s time to look ahead to… Continue reading 5 Content Marketing Trends You Can’t Miss in 2022
The Importance of Email marketing
With various marketing tactics at your disposal, you may be wondering: what is the importance of email marketing? Email marketing is one of the best, most direct ways to reach and engage your audience. In fact, the importance of email marketing is so great that we encourage most of our clients to let us help… Continue reading The Importance of Email marketing
3 Traits of a Successful Marketing Leader
According to a recent study conducted by St. Joseph’s University, a sign of a good leader is their ability to keep a group positive and dynamic. Strong leaders must learn to identify issues, evaluate situations and keep both individual and group emotions in check. There are several things that constantly top the list when it… Continue reading 3 Traits of a Successful Marketing Leader
The Profici Monthly Roundup for June
Profici News, June 2021: In this month’s Profici monthly roundup, we look back on everything from Jack Connor’s latest column in My Planet Liverpool magazine, to designing a poster for an event in partnership with Alder Hey Children’s Hospital, to receiving a lovely hamper from the team at Cobra Financial Solutions. We love looking back… Continue reading The Profici Monthly Roundup for June
Why Law Firms Need to Market Themselves Now More Than Ever
The internet and social media have completely revolutionised how we react to and receive information, making any business now marketable. As we find ourselves in the midst of a digital revolution, law firms must now not only compete for leads online, but also engage with prospects at every point in their journey in order to… Continue reading Why Law Firms Need to Market Themselves Now More Than Ever
Why Liverpool is the Best City to Start a New Business in 2021
If you’re looking to launch your new business in 2021, then you’d be best not to overlook Liverpool. Liverpool has undergone something of a phoenix-like rebirth in recent decades, having transformed from terminal post-70s decline to becoming one of the entrepreneurial and cultural powerhouses of the UK. So, if you’re looking for locations in which… Continue reading Why Liverpool is the Best City to Start a New Business in 2021
How to Market Your Business at Christmas
The Christmas season represents love, generosity and kindness. But to marketeers, there is always an emphasis on understanding how these festive feelings translate to consumers. Indeed, customers are in a buying mood at Christmas – and every brand needs to cut through the noise. A business’ winning formula during the yuletide season is underpinned by their ability… Continue reading How to Market Your Business at Christmas
4 Reasons Why Time Management is Important
Everyone’s time is valuable, whether they assign a monetary value to it or not. Poor time management can cause everything from lack of sleep and unhappiness to health complications such as stomach ulcers and migraines. Just the thought of having too little time to finish work is enough to make people feel stressed. Not only… Continue reading 4 Reasons Why Time Management is Important
Why Should Businesses Use LinkedIn to Generate Leads
Did you know that LinkedIn has 562 million members? Impressive, but it’s in fact far less than the more well-known social media platforms such as Facebook, Instagram, and YouTube. So, with social media users on average spending less time on LinkedIn, why should you use it to generate business? Here’s 4 perfectly good reasons why… Continue reading Why Should Businesses Use LinkedIn to Generate Leads
4 Reasons Why Businesses Fail
90% of new businesses fail within 2 years. It’s a simple yet unfortunate fact. If you’ve ever started a business and failed, then you are not alone. What these stats suggest is that new businesses need help to survive and meander through the tough two-year period. Therefore, understanding what you failed to learn in the… Continue reading 4 Reasons Why Businesses Fail
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