3 Marketing Lessons from Super Bowl LVI

Who watched last weeks’ Super Bowl? In America, and now here in the UK, Super Bowl Sunday has a reputation for being a marketers’ favourite event. Indeed, there are numerous lessons to be learnt from the Super Bowl adverts and halftime show. The most successful and competitive agencies and businesses often show us their most […]

Building a successful and prosperous business requires a forward-thinking marketing strategy. Every decision you make should be based around trying to gain a new client. But what worked yesterday may not work today, and what’s working now could just as quickly work against you in the future. In short, just like you have to keep […]

For digital marketers, the coming of autumn and the steady move away from long sunny days into the gloomier months, comes with a welcomed chance to shape and improve your marketing strategy. With the chaos of the previous 18 months almost behind us; our Kafkaesque daily rituals long abandoned, it’s time to look ahead to […]

With various marketing tactics at your disposal, you may be wondering: what is the importance of email marketing? Email marketing is one of the best, most direct ways to reach and engage your audience. In fact, the importance of email marketing is so great that we encourage most of our clients to let us help […]

According to a recent study conducted by St. Joseph’s University, a sign of a good leader is their ability to keep a group positive and dynamic. Strong leaders must learn to identify issues, evaluate situations and keep both individual and group emotions in check. There are several things that constantly top the list when it […]

Profici News, June 2021: In this month’s Profici monthly roundup, we look back on everything from Jack Connor’s latest column in My Planet Liverpool magazine, to designing a poster for an event in partnership with Alder Hey Children’s Hospital, to receiving a lovely hamper from the team at Cobra Financial Solutions. We love looking back […]

The internet and social media have completely revolutionised how we react to and receive information, making any business now marketable. As we find ourselves in the midst of a digital revolution, law firms must now not only compete for leads online, but also engage with prospects at every point in their journey in order to […]

If you’re looking to launch your new business in 2021, then you’d be best not to overlook Liverpool. Liverpool has undergone something of a phoenix-like rebirth in recent decades, having transformed from terminal post-70s decline to becoming one of the entrepreneurial and cultural powerhouses of the UK. So, if you’re looking for locations in which […]

The Christmas season represents love, generosity and kindness. But to marketeers, there is always an emphasis on understanding how these festive feelings translate to consumers. Indeed, customers are in a buying mood at Christmas – and every brand needs to cut through the noise. A business’ winning formula during the yuletide season is underpinned by their ability […]

Everyone’s time is valuable, whether they assign a monetary value to it or not. Poor time management can cause everything from lack of sleep and unhappiness to health complications such as stomach ulcers and migraines. Just the thought of having too little time to finish work is enough to make people feel stressed. Not only […]

Did you know that LinkedIn has 562 million members? Impressive, but it’s in fact far less than the more well-known social media platforms such as Facebook, Instagram, and YouTube. So, with social media users on average spending less time on LinkedIn, why should you use it to generate business? Here’s 4 perfectly good reasons why […]

90% of new businesses fail within 2 years. It’s a simple yet unfortunate fact. If you’ve ever started a business and failed, then you are not alone. What these stats suggest is that new businesses need help to survive and meander through the tough two-year period. Therefore, understanding what you failed to learn in the […]