The Importance of Email marketing - Profici

			The Importance of Email marketing

The Importance of Email marketing

With various marketing tactics at your disposal, you may be wondering: what is the importance of email marketing?

Email marketing is one of the best, most direct ways to reach and engage your audience. In fact, the importance of email marketing is so great that we encourage most of our clients to let us help them in developing and implementing a comprehensive campaign.

Indeed, over half of the world’s population uses email as of 2021. So, we’ve put together a list of reasons why your business needs to start using email marketing.

Email Marketing is Cost-Effective

Let’s talk money.

It’s important for any business to maximise their marketing budget while achieving their overarching goals and objectives. Email marketing is one of the most cost-effective strategies available to any marketer to reach and engage your target audience.

Think about it this way: How many times a day do you check your emails? Indeed, every time a consumer checks their phone presents a new opportunity for a brand to reach out and capture a customer’s curiosity.

And so, don’t forget, for every £1 spent on email marketing generates around £38 in ROI.

Reach More Mobile Customers with Email Marketing

In terms of email marketing, mobile marketing cannot be ignored. The number of mobile phone users are expected to surpass five billion in 2021, and so, businesses need to find a way of engaging with this demographic; and email marketing is the way to do it.

In order to guarantee maximum impact, your business should create email content with a responsive design structure.

Provide subscribers with the option to view your email graphics, whilst always make sure that every link is clickable and goes to your desired landing page. Indeed, every mailshot needs to be mobile friendly.


Personalise Content for Much Improved Response Rates

Personalised content has become more and more important to consumers. Rather than simply being served the same ads for the same products as everyone else, now days, consumers want to feel special – and they want their marketing output to feel special too.

What’s more, a recent study found that knowing what your audience wants and likes is a key factor in converting consumers via email marketing.

Indeed, something as simple as using the customers’ name can make a significant impact when communicating with your audience. This was solidified recently, when a study found that emails which use the clients name have a higher clickthrough rates than those that don’t.

We Are Experts at Designing Email Marketing Campaigns

At Profici, we can help create impactful email marketing campaigns for ambitious brands who want to thrive online.

So, if you’re looking to create a new email marketing campaign, then you’d be best not to overlook us at Profici. We specialise in helping businesses generate more leads through the power of email marketing.

For more details on how we could help you create the most amazing email marketing campaign, email us at

You can also visit our website for more information >