Business Strategy Archives - Profici

Organic Vs. Paid Social Media – What’s Best For My Business?

If you know anything about digital marketing as a business, you will know that social media plays a big part. It’s an effective way of sharing content, connecting with customers or clients, and boosting brand awareness. There are two types of social media marketing, organic and paid. Though these two both utilise the same social… Continue reading Organic Vs. Paid Social Media – What’s Best For My Business?

How to create a Business Development Strategy

Many businesses fail in epic fashion, not because they didn’t have the budget or the right marketing team on board – but because they failed to put an effective business development strategy in place. What is business development? Business development or BD is the process of identifying, nurturing and acquiring new clients as well as… Continue reading How to create a Business Development Strategy