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    3 Marketing Lessons from Super Bowl LVI

    3 Marketing Lessons from Super Bowl LVI
    Who watched last weeks’ Super Bowl? In America, and now here in the UK, Super Bowl Sunday has a reputation for being a marketers’ favourite event. Indeed, there are numerous lessons to be learnt from the Super Bowl adverts and halftime show. The most successful and competitive agencies and businesses often show us their most […]
    3 Signs It’s Time to Change Your Marketing Strategy
    Building a successful and prosperous business requires a forward-thinking marketing strategy. Every decision you make should be based around trying to gain a new client. But what worked yesterday may not work today, and what’s working now could just as quickly work against you in the future. In short, just like you have to keep […]
    The Profici Monthly Roundup for November & December
    Profici News, December 2021: In this month’s Profici roundup, we look back on everything from welcoming a new team member, to Dr Ed’s incredible talk and so much more. We love looking back over the previous month’s achievements as it’s good to recognise the amazing work the team have put in recently. So, without further […]
    5 Content Marketing Trends You Can’t Miss in 2022
    For digital marketers, the coming of autumn and the steady move away from long sunny days into the gloomier months, comes with a welcomed chance to shape and improve your marketing strategy. With the chaos of the previous 18 months almost behind us; our Kafkaesque daily rituals long abandoned, it’s time to look ahead to […]
    The Profici Monthly Roundup for September
    Profici News, September 2021: In this month’s Profici roundup, we look back on everything from  two team visits to both Tiger Rock and Strawberry Fields, to Jack’s latest column in My Planet Liverpool Magazine, to our work with MEDITECH, which celebrated its 30-year anniversary this month. We love looking back over the previous month’s achievements […]
    Why is Blogging Good for Your Business?
    As of January 2021, there were 4.66 billion active internet users worldwide. So, what better time for you to include blogging in your marketing strategy? Blogging can be one of the most effective ways to build brand awareness and drive traffic to your website. You can provide content whilst still informing people of useful information […]
    The Profici Monthly Roundup for August
    Profici News, August 2021: In this month’s Profici monthly roundup we look back on everything from welcoming our new Social Media Manger, Esh, to embarking on an afternoon of paddle boarding with the guys at Contact Sport, to concluding filming on our new video for the launch of the Profici franchise. We love looking back […]
    The Importance of Email marketing
    With various marketing tactics at your disposal, you may be wondering: what is the importance of email marketing? Email marketing is one of the best, most direct ways to reach and engage your audience. In fact, the importance of email marketing is so great that we encourage most of our clients to let us help […]
    The Profici Monthly Roundup for July
    Profici News, June 2021: In this month’s Profici monthly roundup, we look back on everything from welcoming a host of new starters and apprentices, to our videographer, Mike, who ran an incredible 70k in 24 hours and completed the 24hr Conti Thunder Run, to embarking upon the selection process of picking our next charity to […]
    3 Traits of a Successful Marketing Leader
    According to a recent study conducted by St. Joseph’s University, a sign of a good leader is their ability to keep a group positive and dynamic. Strong leaders must learn to identify issues, evaluate situations and keep both individual and group emotions in check. There are several things that constantly top the list when it […]
    The Profici Monthly Roundup for June
    Profici News, June 2021: In this month’s Profici monthly roundup, we look back on everything from Jack Connor’s latest column in My Planet Liverpool magazine, to designing a poster for an event in partnership with Alder Hey Children’s Hospital, to receiving a lovely hamper from the team at Cobra Financial Solutions. We love looking back […]
    Top 5 Factors for a Top 5 Website
    You know what they always say, “beauty is in the eye of the mouse-holder.” At Profici, we understand that everyone is unique, but that doesn’t mean that there aren’t a few ground rules you should understand when deciding on the appearance of your website. Here are 5 quick tips to ensure that you’re heading in […]
    Why You Need to be Investing in Video Marketing
    63% of businesses have already started using video marketing. Are you one of the 37% of businesses who haven’t yet? And if so, what are you waiting for? 82% of businesses feel video content is an integral part of their marketing strategy, fuelled by 83% of businesses who believe that video marketing has given them […]
    Tips For Marketing Your Business in Spring
    While it may seem like only yesterday we were eating turkey and planning our content calendars around Christmas, March is now just days away and spring is certainly in the air. And yet, while spring may not be the most marketable season, nor does it have the same buzz as summer or winter, there remains […]
    Why is Social Media Marketing Important for Car Dealerships?
    It’s so important for car companies to be educated in the world of online marketing, and particularly social media marketing. From keeping customers up to date with the latest goings-on at your dealership to actively promoting the latest vehicles online, social media should be yet another tool in the salespersons’ armoury. Here are three of […]
    Why Liverpool is the Best City to Start a New Business in 2021
    If you’re looking to launch your new business in 2021, then you’d be best not to overlook Liverpool. Liverpool has undergone something of a phoenix-like rebirth in recent decades, having transformed from terminal post-70s decline to becoming one of the entrepreneurial and cultural powerhouses of the UK. So, if you’re looking for locations in which […]
    How to Market Your Business at Christmas
    The Christmas season represents love, generosity and kindness. But to marketeers, there is always an emphasis on understanding how these festive feelings translate to consumers. Indeed, customers are in a buying mood at Christmas – and every brand needs to cut through the noise. A business’ winning formula during the yuletide season is underpinned by their ability […]
    4 Reasons Why Time Management is Important
    Everyone’s time is valuable, whether they assign a monetary value to it or not. Poor time management can cause everything from lack of sleep and unhappiness to health complications such as stomach ulcers and migraines. Just the thought of having too little time to finish work is enough to make people feel stressed. Not only […]
    Why Should Businesses Use LinkedIn to Generate Leads
    Did you know that LinkedIn has 562 million members? Impressive, but it’s in fact far less than the more well-known social media platforms such as Facebook, Instagram, and YouTube. So, with social media users on average spending less time on LinkedIn, why should you use it to generate business? Here’s 4 perfectly good reasons why […]
    4 Reasons Why Businesses Fail
    90% of new businesses fail within 2 years. It’s a simple yet unfortunate fact. If you’ve ever started a business and failed, then you are not alone. What these stats suggest is that new businesses need help to survive and meander through the tough two-year period. Therefore, understanding what you failed to learn in the […]


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