Tag: Marketing

Last year, the EU (European Union) implemented certain changes to the VAT obligations which impact businesses selling to a B2C audience (business-to-consumer). This is part of the EU’s VAT E-commerce package. What does this specifically mean for your business? Keep reading to find out. How do the EU VAT E-commerce rules work now? The new… Continue reading A Guide to the New EU VAT E-Commerce Rules

Whether anybody likes it or not, E-commerce is here to stay. Almost everyone is buying online now and businesses are scrambling to set up online stores. According to a recent eMarketer survey, the total E-commerce sales across the globe will exceed £5M for the first time. In fact, by 2025, you can expect online consumer… Continue reading A Retailer’s Guide to Ecommerce Platforms

PPC (pay-per-click) is one of the most common forms of marketing today, and one which has stood the test of time. It’s a proven way to get the desired results, but unless you’ve planned and optimised it properly, you won’t get the results you’re after. Here are 10 ways to improve your PPC campaign: 1.… Continue reading 10 Tips to improve your PPC Campaign

The following foolproof tips will help you develop an awesome social media marketing campaign! 1. Identify your goals and audience. Before planning, start with goal-setting. Use the SMART goal-setting approach to begin creating a solid social media campaign. Having set your social media goals, decide your target audience. Unless you specifically design your message for… Continue reading 10 Smart Social Media Tips for 2022

If you’re seeking to get exposure for your startup or personal brand, here are a few tips that will help you. Some of these tips will help you gain attention without going through an editor or journalist first, while other tips focus on helping you catch editors’ attention. The basic idea is for you to… Continue reading 5 Fresh PR Ideas If You’re Tired of Knocking on Closed Doors

If you think a great, productive and generally successful day begins with how you start the morning, think again – the most successful and productive people will always tell you that it all starts the night before. Here are eight steps you can include in your night routine (in no particular order) to ensure your… Continue reading Eight night routine steps to ensure a successful next day

When invoices become overdue, your business can take certain steps that will increase the chances of recovering the payments quickly. Don’t start the chase on an immediate basis If you haven’t received your payment despite the fact that 30 days have passed, then give your client a few more days before starting to actively pursue… Continue reading Your options when your invoices become overdue

We’re living in some very uncertain and challenging times. People all across the business world are trying everything they can to cope and survive – one of the best ways to ensure your survival too is by hiring an outsourced marketing director. Who or what is an Outsourced Marketing Director? In a nutshell, it’s precisely… Continue reading Benefits of an Outsourced Marketing Director

The phrase work-life balance conjures up images of healthy MDs and CEOs who spend eight hours at work, eight asleep and the remaining eight pursuing their cosy hobby locked away in the shed. Indeed, rather than rejecting this in favour of the stereotypical and, albeit, unsustainable, idea of what a CEO should be, entrepreneurs should,… Continue reading How to Maintain a Healthy Work-Life Balance