What PPC Experts in Recruitment Need to Know

Know Your Audience

It’s important to know your audience, otherwise you run the risk of targeting the wrong people, or using keywords that your desired demographic are unlikely to use. You should take the time to properly research your audience; their likes, dislikes and the way that they use search engines. Find out which keywords searchers are likely to use, which location they are in and what times they are regularly online. Using this information, you can tailor your PPC to ensure they are seen and interacted with.

Write Your Ads

One of the main things that PPC experts in recruitment need to know is how to write a flawless ad. It’s not enough to quickly write an ad and hope for the best, as this is unlikely to stand out from other similar adverts. Instead, craft headlines and descriptions carefully to entice users. Write with your target market in mind and use compelling CTAs.

Refine Your Bids

Refining your bids can make a big difference to the success of recruitment PPC, and it’s not something to be overlooked. Once you have decided on a bid strategy, evaluate how your budget is being spent and refine it over time. This will help you to spend money on the right keywords and in the right way, boosting your ROI.

Measure Your Success

ROAS (Revenue on Ad Spend) measures how much you have earned for each pound spent on advertising, and measuring it is a good way to see if your PPC ads are successful. It’s also a good way to see if you are on track to meet your goals, or if you need to make some changes. If you have a low ROAS, you might want to change your ads to ensure that you are getting the most return on your money, and to ensure that you are spending your budget in the right way.

Though recruitment PPC can be complex, hard work certainly pays off. However, we know that finding time to handle PPC when you work in recruitment can be tough. This is why we offer a professional PPC management service. We can handle your recruitment PPC needs, and you can focus on matching candidates and clients. To find out more about any of our digital marketing services, get in touch with the Profici team.