Why You Need to be Investing in Video Marketing

63% of businesses have already started using video marketing. Are you one of the 37% of businesses who haven’t yet? And if so, what are you waiting for?

82% of businesses feel video content is an integral part of their marketing strategy, fuelled by 83% of businesses who believe that video marketing has given them a good ROI.

Video creation is one of the most flexible and profitable marketing tools available so, here are three reasons why you should be making videos right now.

Video Marketing Boosts Sales

why businesses fail

Videos can make you serious money!

By adding a video on a landing page can increase your conversion rate by 80%, while studies have shown that 74% of users who watched a video about a product or service went on to buy it.

Sight is our most prominent sense while our attention spans seem to be shortening daily, so it makes absolute sense, therefore, that videos, rather than long-form content, for example, are much more impactful in terms of sales.

Think of it this way, if a good-looking picture can capture your attention and thus boost engagement, just imagine what a cluster of moving images and a backdrop of enticing sounds can do.

Video Marketing Builds Trust

Without trust you can’t make sales. That said, building trust, regardless of sales and conversions, should be a goal in itself.

Video marketing engages us and ignites emotions, be it positive or negative. Video, unlike basic imagery, builds confidence because it looks not more professional, but rather more time-consuming to make and therefore, people are more likely to trust you and think you’re a reputable source.

57% of consumers say that videos give them more confidence to purchase online so, if you’re serious about ecommerce, then you must be serious about video marketing, too.

Video Marketing Marries with Social Media Perfectly

More and more social media channels are launching their own video content features to compete with the likes of TikTok and Twitch respectively, while YouTube remains the second most popular social network in the world.

Indeed, where factual and informative videos may work on your website, on social media, people share emotions not statistics.

So, when it comes to social media, make sure to create fun and engaging videos to encourage shares. And remember, though emotions won’t exactly get you a ROI, traffic to your site will. The rest is up to you.

We Are Expert Video Marketeers

At Profici, we can help create amazing looking videos for ambitious businesses who want to thrive online.

So, if you’re looking to improve your video marketing output, then you’d be best not to overlook us at Profici. We specialise in helping businesses generate more leads through the power of video marketing.

For more details on how we could help you create the most amazing videos, email us at info@profici.co.uk

Visit our website for more information > https://profici.co.uk