4 Reasons Why Businesses Fail
90% of new businesses fail within 2 years. It’s a simple yet unfortunate fact. If you’ve ever started a business and failed, then you are not alone. What these stats suggest is that new businesses need help to survive and meander through the tough two-year period. Therefore, understanding what you failed to learn in the … Continue reading "4 Reasons Why Businesses Fail"
How to Maintain a Healthy Work-Life Balance
The phrase work-life balance conjures up images of healthy MDs and CEOs who spend eight hours at work, eight asleep and the remaining eight pursuing their cosy hobby locked away in the shed. Indeed, rather than rejecting this in favour of the stereotypical and, albeit, unsustainable, idea of what a CEO should be, entrepreneurs should, … Continue reading "How to Maintain a Healthy Work-Life Balance"
It’s Time to Change Your Tired Old Marketing Strategy
The upending of social norms has become the new normal, while maintaining a consistent marketing strategy has never been more important. Everything has changed; so maybe now is the best time to improve upon your tired marketing strategy. A relatively predictable world, where the landscape appeared static and businesses and brands knew what their marketing … Continue reading "It’s Time to Change Your Tired Old Marketing Strategy"
What Marketing is and why we’ve started a blog
What marketing is to Profici   There’s a romanticism to the idea of what marketing is. The mastery shown in Mad Men remains prevalent, while advertising has absolutely retained its resolutely fascinating and profoundly dazzling aura, however, there are no longer ‘easy wins.’ We therefore do not exult in an over-idealised depiction of what marketing … Continue reading "What Marketing is and why we’ve started a blog"