Why is Content Marketing Important for a Business?

Building an effective content marketing strategy is a fantastic way to boost your digital marketing efforts, which is why the phrase ‘content is king’ is regularly thrown around online. Content marketing helps a business to achieve success online in a variety of ways, some of which we have taken a look at below.

What is Content Marketing?

There really is no denying just how important content marketing is when it comes to boosting the success of a business online. This is why it’s always helpful to include some degree of content marketing in any online strategy. Content marketing refers to the process of marketing products, services and the business as a whole via online content.

There are a wide range of different types of content for you to choose from. You could choose to produce blog posts or videos, or you could create engaging posts for social media platforms. You could create infographics or ‘how to’ guides, or you could even create a podcast. As long as the content is interesting and engaging, it’s likely to have a significant impact on your marketing efforts.

It Can Improve Brand Reputation

Content marketing can help to build brand reputation, as content can improve the relationship you have with a customer. For example, posting information about a specific topic showcases you as an expert on the matter. This leads to a customer trusting, valuing and respecting your opinion. Viewing informative and knowledgeable content shows customers that you are a brand they can trust.

Increase the Site’s Traffic Organically

Content marketing has a direct impact on the search engine rankings of your website, slowly helping it to rise through Google search results. Content on your website, both video and text, can be targeted for specific search terms by being optimised with relevant keywords. When done correctly, this can place you higher up on Google search results, which will lead to increased traffic. Without content to optimise, SEO becomes a lot more difficult and far less effective.

Help Increase Website Conversions

Content marketing can have a direct impact on website conversions, which helps to boost business revenue. When someone views an informative and engaging piece of content online, and they like what they see, they are more likely to head over to the website and buy what you are offering. Instead of ‘umming’ and ‘ahhing’ about whether you are a trusted business, they can relax safe in the knowledge that you know what you are talking about. Content can be all it takes to convert someone from a lead into a sale, and maybe even a returning customer.

At Profici, we provide a whole host of professional content marketing services for businesses large and small. Whether you want to use content to boost SEO or you want to improve your brand’s reputation, we are on hand to help. Get in touch with our talented team or give us a call on 0151 319 8550 to find out more.