What Social Media Platforms are Best for Your Business?

There are a lot of benefits that come with using social media as a business, which is why you will find that the majority of businesses use various online platforms in one way or another. In this blog, we take a look at which social media platforms are best for your business.

Why Should I Use Social Media For My Business?

Regardless of the type of business you have and the industry that you work in, social media allows you to connect with customers. Not only does this help with building a long lasting relationship, but it increases your market reach. Millions of people around the world use social media, and these aren’t people that you would be able to target otherwise. It’s an effective way to target an international and varied audience. It’s also a fantastic way to get customer feedback and to open a dialogue between you, as people aren’t shy about leaving a comment or review online.

What Social Media Platforms Should I Use For My Business?

Facebook – Facebook is one of the major social media platforms, and it’s one that most businesses choose to use. It’s where you will find a wide and varied audience from around the world, ranging in ages and demographic. It’s a good place to share information about your business and products, before directing people to your website. Facebook is also good for interacting with followers, as there are a lot of opportunities to comment and direct message.

Instagram – Instagram is primarily a photo sharing app, which makes it a great platform to share information about new products and services. There are also a lot of story options on Instagram, which can give followers a behind the scenes look at who you are and what you do. Hashtags are heavily utilised on Instagram, allowing you to reach those who are likely to be interested in what you are offering.

Twitter – Twitter is all about short and sweet posts, and it’s a good platform if you want to direct followers to your website. Hashtags are prominent on Twitter, and posts can quickly gain momentum if they attract the right audience.

LinkedIn – LinkedIn has more of a business and corporate feel, making it popular among entrepreneurs and B2B businesses. It’s a great platform for sharing your insight, knowledge and authority about your chosen industry. It’s also good for networking.

TikTok – Though TikTok is one of the newer social media platforms, it’s hugely popular with the younger generations. It’s often used by businesses who are targeting a Gen Z and Millennial audience. Influencer marketing is big on TikTok.

At Profici, we are big believers in social media marketing, and that is why it’s one of our most important services. We provide paid social media marketing and organic social media marketing, so there’s something for every business. To find out more, get in touch with our helpful team.