The Social Media KPIs You Should Track

Regardless of how long you have been social media marketing your business, you will have heard about KPIs. There are a lot of KPIs in social media, some of which are more important than others, and they are a way to determine how your business is performing over time. Using KPIs – which stands for Key Performance Indicators – it’s possible to work out if your social media goals are being met, and to determine if any changes should be made to your approach. By analysing KPIs, you can see if your business’ social media marketing strategy is effective. If it’s not, you can use the information to make the necessary changes, which should give your business a boost in the right direction.

Why You Should Track Social Media KPIs

There’s a lot that goes into social media marketing, but it’s not always easy to know how much your hard work is paying off. If you are spending a lot of time and money on social media marketing, you want to know that it’s benefiting your business in some way. You want to know that it’s boosting website views and that you’re reaching your target audience. You want to know that posts are being engaged with and your follower count is going up. You want to know that social media posts are leading to more leads, conversions and sales. These are all things that can be determined by tracking social media KPIs.

What KPIs Should You Track

KPIs in social media should be measurable, and they should be relevant to your digital marketing goals. There are a lot of social media KPIs to choose from, but here are four that every business should be tracking:

Impressions – This is the number of times your post was visible in someone’s social media feed. This doesn’t mean that the person actually read or saw the post, but it does show how many people had the opportunity to and that your post is there for people to interact with.

Followers – Though followers aren’t the be all and end all on social media, knowing that your follower count is going up is a good sign that your efforts are paying off.

Reach – Reach details how many people have seen your post, and this can change hugely depending on when you post. If you post at a time when a lot of your audience are online, it’s likely to have a wider reach. It’s a good way of finding out which type of post your audience finds most interesting.

Amplification – It’s important to post content that your followers want to share with others, and this is measured by amplification rate. This details the number of shares a post has had. If you have a high amplification rate, it means your followers want to spread the word about who you are and what you do.

At Profici, we understand that social media marketing can be complex. It’s not simply a case of posting once in a while and hoping for the best, you need to have an effective social media marketing strategy in place at all times. This is where we come in. Our experts are on hand to help with paid social media marketing, organic social media marketing and creating strategies from scratch. Get in touch with our talented team to find out more.