The Importance of Having the Right Logo Design

A lot of people underestimate the importance of logo design. Instead of carefully considering what would work for their business type and industry, and what would engage their target audience, they quickly choose a logo and hope for the best. Unfortunately, that’s unlikely to work. A logo is much more than a graphic or image that identifies your business. Below, we have taken a look at why having the right logo design is so important in digital marketing.

First Impressions

Your logo is often the first thing a customer will see of your business and first impressions really do count. With so many competitors out there, it’s important that you come across as being a professional and trusted business from the outset. The right logo design will grab the attention of customers and shape their first impression of the business, hopefully creating a positive opinion. If a logo design is poor or unsuitable for your niche, you could end up with customers turning their attention elsewhere before you have had a chance to convince them otherwise.

Communicate Your Values

There is a lot that can be communicated via a logo, and the right logo design can help to communicate your key values to others. This is why it’s important to carefully consider the colours, fonts and shapes being used, as they are all associated with different things. Some colours are associated with strength and authority, whereas others are closely linked to playfulness and fun. Some fonts conjure up feelings of reliability and trustworthiness, whereas others are more feminine and whimsical. When you are choosing a logo, make sure to choose one that reflects your ethos.

Be Memorable

If you think about some of your favourite brands – don’t worry, we’ll wait whilst you think of one – the first thing that pops into your head is probably the logo. This is because people remember logos better than names. If a logo isn’t memorable, it’s a lot more difficult for someone to connect with your business, and there is an increased risk of them forgetting who you are altogether. A logo triggers associations with the brand upon seeing it and a good logo will make someone think positively.

Stand Out

There are a lot of businesses out there, many of which are going to be your direct competition. There will be numerous companies that have similar branding, similar products and similar services. So, how do you stand out? With a logo! Having the right logo design is a fantastic way to stand out, make a statement and differentiate yourself from others in the industry. It’s a change to show how you differ from the competition by creating something unique.

At Profici, we offer a whole host of digital marketing services. Whether you are looking to kick start your SEO efforts or To find out more, get in touch with our talented team or give us a call on 0151 319 8550.