Developing an Outbound Marketing Strategy to Achieve Your Goals

There are two types of marketing; inbound marketing and outbound marketing. Whereas inbound marketing centres on creating and distributing content, outbound marketing involves a business reaching out to customers and engaging them.

At Profici, we provide a whole host of different digital marketing services, many of which are perfect for outbound marketing strategies. This includes social media management, search engine optimisation and blog writing. Below, we take a look at how each of these services can help you to develop an effective outbound marketing strategy for your business.

What is an Outbound Marketing Strategy?

The aim of outbound marketing is to push a specific message, as a way to get customers interested in a product or service. There are a lot of different types of outbound marketing, including billboard advertisements and email marketing.

When you are inbound marketing, you are hoping to attract customers to your business by creating tailored content and enticing them in. Outbound marketing differs, as the focus is on you reaching out to them and initiating the conversation first. When you are outbound marketing, you need to send a message directly to your target market, rather than hoping they come to you.

Effective Social Media Management

There is a lot that goes into social media management but, when executed correctly, it’s an effective marketing tool for businesses of any size. Social media management allows you to connect with customers in the form of written content, replying to comments and engaging in conversation.

There are a variety of social media platforms to choose from, and most businesses use a range. It’s a great way to improve brand awareness also, as social media gives you the opportunity to stand out and become recognisable online.

Prioritising Search Engine Optimisation

Search engine optimisation, otherwise known as SEO, is the process of boosting a website’s ranking on search engines. By doing so, it’s a lot easier for a business to reach customers and showcase itself as an authority within the industry. SEO can result in both paid and organic traffic, both of which are great ways of directing people to a website. With more people on a website, sales are much more likely. This is why a lot of businesses prioritise search engine optimisation. Compared to a lot of marketing techniques, SEO is one of the most effective.

Writing New Blog Posts

Creating content for a website can improve user experience, which increases the chances of customers returning to a website time and time again. This is because content provides information, answers and an insight into the business as a whole. There are a lot of things a business can write about, including ‘How To’ guides and industry news. Writing new blog posts is also a great way to boost SEO rankings on Google; by using relevant keywords in content, a website will slowly climb the ranks on search engine results.

At Profici, we are on hand to help with your outbound marketing. We offer a wide range of digital marketing services, many of which are perfect for an outbound marketing strategy. Get in touch with our dedicated team today to find out more.