A Guide to Branding for Small Businesses

As a small business, it’s important to stand out and make a statement. Otherwise, you run the risk of blending into the background and being forgotten about in the industry. This is why branding is so important.

What is Branding?

Branding is one of the most important aspects of developing any business, regardless of the industry or niche that you are working in. It is the process of creating a name, symbol or design which distinguishes one company’s products from those of other similar companies. This doesn’t simply mean developing a logo or a slogan, and hoping people pay attention, it means creating an entire identity for your brand. Branding can also extend far enough to include the design of your website and the branded colours you use in correspondence. It’s all about how the public distinguishes your business from another one.

Why is Branding Important for Small Businesses?

There are a lot of competitor businesses out there, but branding helps to create a strong identity for your company. This is what sets your business apart from the rest, ensuring people know who you are and what you do. Instead of getting mixed up with another business, or forgotten about altogether, branding helps a company to stand out and make a statement. Without branding, and without a strong brand identity, your company is unlikely to make its mark. Failing to stand out could severely hinder your success, as potential customers will take their business elsewhere.

Important Branding Terms to Remember

Logo – This is one of the most important components of branding. Logos are graphics designed to be recognisable as representing a specific brand. They can be created with images or text, or even a bit of both.

Tagline – A tagline usually goes alongside a logo, and it’s there to showcase what a company does. It’s similar to a slogan, but much shorter and snappier.

Attributes – Attributes are the adjectives that you would use to describe who you are as a business. It’s a way to represent the essence, beliefs and ethos of your brand as a whole.

Small Business Branding Tips

When you are branding a business, consistency is key. Customers should get to know what your branding looks like, as this will help them to remember and recognise you.

It’s important to stand out as a business, which is why daring to be different is key with branding. Being too similar to another business could be confusing.

The same type of branding doesn’t work for every business, so think about your audience. If you are appealing to a young market, you will likely require branding that’s very different to those appealing to an older market.

Though you are sure to know your business better than anyone else, high quality branding often takes a team of professionals. This is where we come in. To get branding that ticks every box. get in touch with our talented team or give us a call on 0151 319 8550.