SEO Strategy For Accountants

There are a lot of accountants out there, all of whom are sure to be offering a very similar service. So, it’s important to stand out and make a statement online. Without SEO, you are unlikely to rank highly in search engine results, and people will struggle to find you.

Why Accountants Should Do SEO

It’s important for accountants to have visibility on search engines, as this helps to generate more leads. Below, we have taken a look at the various ways you can improve your SEO efforts as an accountant.

Keyword Research

By conducting keyword research, you can discover what your target audience is searching for online. Using this information, you can make sure that the keywords you are using match the intent of your audience.

Technical Audit

Though you might think that your website is set up for SEO, there could be small changes that need making. This is why it’s important to have a technical audit done. One of the most important parts of a technical audit is ensuring that your website can be crawled by search engines. If search engines can’t crawl your website, it won’t show up on search results.

Onsite Optimisation

You need to make sure that keywords are being effectively targeted on your site. This means carrying out onsite optimisation involving checking title tags and meta description, and making sure that keywords are mentioned throughout the content. If you are using landing pages, make sure these are correct and relevant to the keywords being used.

Tracking Website Performance

By tracking the performance of your website, you can see which pages are working well, and which need improvement. It’s also a great way to track traffic and conversions, and to gain an insight into what visitors are doing there. This can all be done using Google Analytics.

Link Building

Ongoing link building activity is required to gain visibility online, and it’s not something to be overlooked. Link building helps search engines to discover new pages on your website, and to decide which pages should rank highly in search results.

Ongoing Content Creation

A lot of people make the mistake of assuming that content creation is a one time thing. However, this couldn’t be further from the truth. Though your website is likely to have content, it needs to be regularly updated and added to. Ongoing content creation will attract search engines back to the site, which helps to boost your SEO efforts.

At Profici, we understand that SEO can be complex, especially if you don’t have a lot of experience with digital marketing. Luckily, we are here to help. You can hand over your search engine optimisation needs to us, knowing that we are experts in the field. To find out more about developing an SEO strategy that works for your business, get in touch with our helpful team.