4 Steps to Creating an Effective Content Creation Strategy

If you know anything about digital marketing, you will know that content creation is an important part of boosting your business’ online presence. Simply, content is king. However, it’s not enough to post content every once in a while, nor is it enough to only post it on a single channel. If you want your content to be successful online, you need to create an effective content creation strategy.

Determine Your Business KPIs and Goals

Creating an effective content creation strategy relies on you determining your business KPIs and goals. It’s important to decide what your business hopes to achieve over periods of time, so you can create a strategy with this in mind. For example, are you aiming to boost brand awareness or do you want more conversions? Once you know your business KPIs and goals, you will be able to tailor your content creation strategy accordingly. This is something that you should revisit regularly, as your strategy might need to change as your goals change.

Identify an Appropriate Channel for Content

There are a lot of different channels for sharing content online, and it’s a good idea to use a selection of different ones. This will help to ensure that your content is seen by various people, at various times, in various places. The more channels you use, the more likely it is that someone will see your content. However, you need to choose appropriate channels for your business goals. It’s not simply a case of choosing a channel and hoping for the best.

For example, if you are hoping to boost your SEO and online presents, blogs and social media platforms are good channels to use. If you are keen to engage existing customers and boost repeat sales, content can be shared via email marketing.

Create Regular Content Using a Content Calendar

There is a lot of content online, and old or out of date content tends to get pushed to the back; it’s hard to find, it doesn’t engage a reader and it’s quickly overtaken by fresh information. This is why you need to post regular content to your website, which can be easily done using a content calendar. A content calendar is a written schedule of what you are going to post and when, and it helps to ensure that your content is varied, informative and relevant. If you don’t post regular content, there is a high chance that your search engine optimisation will suffer and website visitors will head elsewhere.

At Profici, we pride ourselves on knowing all there is to know about content creation. Regardless of the type of business you have or the industry that you work in, we can create a bespoke and effective content creation strategy for you. We understand the importance of content creation and we are dedicated to helping you achieve success online. To find out more get in touch with our talented team or give us a call on 0151 319 8550.