There are a lot of ways to approach marketing, one of which is by focusing on brand storytelling. This involves creating a narrative around your brand, a way to engage and connect with your target audience. Brand storytelling goes beyond promoting services and products, and it focuses on showcasing the values of the brand, highlighting […]

As technology advances, it becomes a bigger, more important part of our day-to-day lives. Everyone is relying on technology more and more, and businesses are having to adapt to this. Gone are the days of only having to think about desktop browsing, businesses and digital marketers are now having to think of a whole host […]

There is a lot that goes into business and marketing, and a handful of phrases or terms regularly appear. ‘Customer’ and ‘consumer’ are two of them, and they are often used interchangeably. This can lead to confusion about what each of the terms means, and what it means to be a consumer or a customer. […]

The world of social media marketing is always evolving and staying ahead of the curve is key to business success. At Profici, we have seen social media trends come and go, but few have made an impact in the same way that TikTok has. It’s a platform that is continuously making noise in the digital […]

There is no denying that the world of online business, and subsequently digital marketing, is evolving. There is always a new competitor to stay ahead of, which is becoming increasingly complex. Thankfully, search engine optimisation (SEO) is a powerful tool that can boost your online presence significantly and, ultimately, your success online. However, to ensure […]

We all know how important digital marketing is, regardless of business size and industry, and pay-per-click campaigns are a big part of this. If you want to engage and attract your target audience online, you need to market your business effectively, and tracking results highlights if your hard work is paying off.   A Brief […]

A lot of people view a website as a virtual shop, a place to showcase products and services, and somewhere to welcome online customers. Though this is true to some extent, a website is actually much more than a shopfront. It’s a key part of business growth, and a lot of business success online relies […]

PPC – which stands for pay-per-click – is a way to advertise as a business. It’s aimed at driving traffic to your website and increasing your online visibility, and a lot of this relies on the right choice of keywords. The key to a successful PPC campaign lies in choosing keywords that work for your […]

There is a lot that goes into digital marketing; there are different tools and techniques, different strategies and campaigns. To ensure that you are getting as much as possible out of your digital marketing efforts, you need to understand the return on investment (ROI) of what you are doing. Otherwise, you could be spending your […]

If you want to make accurate and informed decisions in the world of digital marketing, you need to understand the ins and outs of website traffic. Google Analytics 4 (GA4) offers invaluable insights into user behaviour, source attribution and campaign performance, which is why it’s commonly used by businesses around the world. However, for many […]

There are a lot of ways to market a brand and this is something that regularly evolves. As technology and advertising evolve, businesses have to continually change their approach to marketing. Whereas traditional advertising methods were once hugely effective, they don’t quite pack the same punch anymore. In today’s digital and online world, it’s all […]

As a business, it’s important that you carry out competitor analysis. You need to pay attention to what your competitors are doing, regardless of the size of your business and the industry that you’re in. Competitor analysis involves looking at your competitors’ strengths, weaknesses, strategies and marketing campaigns. By doing so, you will gain an […]

There are a lot of things that your sales team should be doing, but utilising LinkedIn is by far one of the most important. A lot of businesses underestimate the impact that LinkedIn can have, even though it can be a hugely effective way of bringing in leads, sales and conversions. Despite competing with the […]

There is no denying the importance of online copy, especially if you are writing as part of a digital marketing strategy. A good headline is a way to engage your audience in what you have to say, and it drives them towards exploring your online content. It serves as the first impression of your business, […]

The festive season is right around the corner, so it’s time to start thinking about getting your digital marketing efforts ready. A lot of business owners make the mistake of assuming that digital marketing during the holiday season is the same as digital marketing at every other time of year, but this couldn’t be further […]

A website is a key component of your business’ online presence and it’s a significant part of your digital marketing campaign. It’s important to keep your website up to date to ensure it does a good job of bringing in leads and sales, informing customers and boosting brand awareness. If your website isn’t working quite […]

As a business owner, you have a lot to think about. You need to think about developing products and services that people want, attracting customers and building a recognisable brand. A lot of this is only possible with digital marketing. However, digital marketing can be time-consuming and it’s by no means an easy task. Thankfully, […]

A landing page is designed to encourage a particular action, such as signing up for a newsletter, downloading an eBook or making a purchase. The main aim of a landing page is to drive conversions, but this doesn’t always happen straight away. Sometimes, you need to work on improving the conversion rate of your landing […]

If you have been paying attention to the changing trends in the world of digital marketing, you will know that TikTok advertising is growing in popularity. A lot of businesses are embracing this new form of advertising, but should your business be following suit?   There are certainly benefits to TikTok advertising, but there are […]

As a business owner, you need to do everything within your power to understand your customers. You need to know what they want from an online experience, and what marketing techniques are likely to work for them. The more you know, the more tailored and effective your marketing campaigns will be. This is where CRM […]

As a business, it’s important to have a website. It’s a place to advertise your products or services, share information with customers, and process sales. However, having a simple or basic website is not enough. You are unlikely to enjoy an impressive number of website sales without making some key changes. In this blog, we […]

So, you have come up with an idea for an e-commerce business and you want to kick things off, but where do you start? One of the first things that you should do as a new business is come up with an e-commerce business strategy. This details everything someone needs to know about your business, […]

Whether you are starting a new business or you are building an existing company into something bigger, leadership is key. Without leadership, it’s very difficult to manage a team, delegate tasks and effectively communicate as an organisation. A leader is there to provide a clear vision and direction for the business. They set goals, decide […]

Long gone are the days of starting a financial services business, sitting back and waiting for customers to stroll through the door. In today’s digital world, you need to have a strong online presence, and you need to target people online. This is especially true in the financial services sector, where a lot of people […]

There are a lot of websites out there, and you are sure to have your favourites. You will have used websites that are simple and straightforward, and those that are complex and confusing. You will have used websites that are full of graphics and animations, and those with pages of lengthy text. This shows just […]

If you know anything about digital marketing, you will know that the phrase “content is key” is thrown around a lot. When you consider how much of your online experience is centred on content, it’s easy to see why it’s such a big focus for successful businesses. Content is everywhere; it’s how a business shares […]

There is no denying the importance of social media marketing, but getting started can be daunting. If you haven’t marketed your business on social media before, you might be wondering where to start, which platforms to use and whether it’s even worth it. With so many digital marketing techniques available, is social media really that […]

There is a lot that goes into designing and developing a website, and paying attention to web design trends is a key aspect. These trends emerge as a response to changing user preferences, technological advancements and evolving design standards. It is important to pay attention to website trends when you’re building a new website, as […]

Things to Know About Marketing for Startups. There are a lot of things to do when you start a business, and marketing yourself is one of the main ones. Without marketing, you will struggle to find customers and make sales, which means that achieving success can feel a long way away. If you want to succeed […]

What is a good ROAS return on ad spend? There are a lot of ways to advertise products and services online, including paid advertising. As a business, you have a number of options, and these all require you to have an ad spend budget. These types of advertising are generally in the form of Pay […]

If you know anything about digital marketing as a business, you will know that social media plays a big part. It’s an effective way of sharing content, connecting with customers or clients, and boosting brand awareness. There are two types of social media marketing, organic and paid. Though these two both utilise the same social […]

Shopify is an ecommerce platform that allows businesses to sell online via a professional website. With a Shopify website, a business has an online presence that will help them to grow their business and reach a wider target market. Though there are a number of ecommerce platforms to choose from, Shopify continues to be one […]

Last year, the EU (European Union) implemented certain changes to the VAT obligations which impact businesses selling to a B2C audience (business-to-consumer). This is part of the EU’s VAT E-commerce package. What does this specifically mean for your business? Keep reading to find out. How do the EU VAT E-commerce rules work now? The new […]

Whether anybody likes it or not, E-commerce is here to stay. Almost everyone is buying online now and businesses are scrambling to set up online stores. According to a recent eMarketer survey, the total E-commerce sales across the globe will exceed £5M for the first time. In fact, by 2025, you can expect online consumer […]

There is no denying the importance of having a website, especially as a growing business, but this isn’t usually something you can handle yourself. There’s a lot that goes into building a functional and responsive website, which is why most businesses enlist the help of a website design agency. A website design agency, such as […]

PPC (pay-per-click) is one of the most common forms of marketing today, and one which has stood the test of time. It’s a proven way to get the desired results, but unless you’ve planned and optimised it properly, you won’t get the results you’re after. Here are 10 ways to improve your PPC campaign: 1. […]

The following foolproof tips will help you develop an awesome social media marketing campaign! 1. Identify your goals and audience. Before planning, start with goal-setting. Use the SMART goal-setting approach to begin creating a solid social media campaign. Having set your social media goals, decide your target audience. Unless you specifically design your message for […]

Many leaders, influencers and ‘famous people’ talk about the power of vision – but rarely understand what it truly is at the core and the difference it can make in one’s personal and professional life. Having a vision is simply not seeing or believing – rather, it’s about having the power in your hands to […]

If you’re seeking to get exposure for your startup or personal brand, here are a few tips that will help you. Some of these tips will help you gain attention without going through an editor or journalist first, while other tips focus on helping you catch editors’ attention. The basic idea is for you to […]

If you think a great, productive and generally successful day begins with how you start the morning, think again – the most successful and productive people will always tell you that it all starts the night before. Here are eight steps you can include in your night routine (in no particular order) to ensure your […]

When invoices become overdue, your business can take certain steps that will increase the chances of recovering the payments quickly. Don’t start the chase on an immediate basis If you haven’t received your payment despite the fact that 30 days have passed, then give your client a few more days before starting to actively pursue […]

It is important to learn how Facebook advertising works if you want to run a successful Facebook advertising campaign. When making a Facebook ad, five factors need to be kept in mind: Targeting. As per marketing experts, Facebook Ads are just a tool used to create interest and eventually cause an increase in demand. However, […]

We’re living in some very uncertain and challenging times. People all across the business world are trying everything they can to cope and survive – one of the best ways to ensure your survival too is by hiring an outsourced marketing director. Who or what is an Outsourced Marketing Director? In a nutshell, it’s precisely […]

According to a recent review published by the UK Government, major policy changes and reform in London’s business listing system post-Brexit, is set to trigger a major “digital big bang” here – in an attempt to boost the nation’s already growing fintech industry. The UK to become a ‘fintech haven’ after Brexit The February 2021 […]

Many businesses fail in epic fashion, not because they didn’t have the budget or the right marketing team on board – but because they failed to put an effective business development strategy in place. What is business development? Business development or BD is the process of identifying, nurturing and acquiring new clients as well as […]

If you have recently released a new album and wish to market your music independently, the following strategies will help you achieve your marketing goals. 1. Identify your fans The first step to creating a marketing strategy is to identify who your fans are. Figuring out the demographics of your audience is important. Furthermore, find […]

A 2019 report published by the Telegraph revealed that female entrepreneurs get at least 157 times less funding compared to their male counterparts. In fact, according to another report released by Crunchbase, just 3% of venture capital investments land in the business bank accounts of women. This are just a small handful of statistics from […]

Irrespective of whether you are a full-service firm with national reach or a sole practitioner, it is necessary that you try to be more visible and appealing to clients and establish that you deliver better services than your competitors. In the same vein, here are a few marketing tips for law firms: 1. Specialise in […]

Many business owners like to go it alone and there’s nothing wrong with that. However, the competitive advantage one can have by working with a business consultancy service can help businesses achieve a level of performance, success and market dominance that, perhaps, may not be possible when trying to “go it alone”. Why work with […]

Who watched last weeks’ Super Bowl? In America, and now here in the UK, Super Bowl Sunday has a reputation for being a marketers’ favourite event. Indeed, there are numerous lessons to be learnt from the Super Bowl adverts and halftime show. The most successful and competitive agencies and businesses often show us their most […]

Building a successful and prosperous business requires a forward-thinking marketing strategy. Every decision you make should be based around trying to gain a new client. But what worked yesterday may not work today, and what’s working now could just as quickly work against you in the future. In short, just like you have to keep […]

Profici News, December 2021: In this month’s Profici roundup, we look back on everything from welcoming a new team member, to Dr Ed’s incredible talk and so much more. We love looking back over the previous month’s achievements as it’s good to recognise the amazing work the team have put in recently. So, without further […]

For digital marketers, the coming of autumn and the steady move away from long sunny days into the gloomier months, comes with a welcomed chance to shape and improve your marketing strategy. With the chaos of the previous 18 months almost behind us; our Kafkaesque daily rituals long abandoned, it’s time to look ahead to […]

There are various services that you have to invest in for the future of your business. Corporate photography Liverpool is one of them. If you are ready to benefit from all the advantages offered by professional business photography Liverpool, it would be a good idea to look for a team of specialists that can help […]

No matter how you look at it, the truth is that without the help of a proper internet marketing company Liverpool, it would be quite challenging to make your website stand out. Add proper SEO services Liverpool and you can be certain that more and more people are going to visit your pages. It’s all […]

When you are trying to make the right impression on your visitors, it is important you opt for mobile responsive website design Liverpool. This would be the job of an experienced online marketing Liverpool company that is there to meet your needs. These specialists will know just how to deliver the type of design you […]

The easiest way you could lose a client is to offer them access to low quality photos associated with your business, products or services. That is why it is essential you opt for professional business photography Liverpool. Only a team that can provide product photography services Liverpool can help you in this matter.   The […]

When it comes to IT outsourcing services Liverpool, the best idea that you could have would be to outsource this need. The same should happen for corporate photography Liverpool. It is not only a matter of leaving these needs in the hands of experts, but also about the fact that you are making the most […]

There are certain situations where direct mail marketing Liverpool will be exactly what you need to convert more leads into customers. The right company will be able to help you with direct mail flyers Liverpool and actually deploy the most efficient campaigns for your brand. It is all a matter of finding the right professionals […]

If you have never consider investing in the IT support services Liverpool of a 360 virtual tour company Liverpool, might be the fact that you did not even know you could benefit from a full package of services offered by the same organization. Wouldn’t it be amazing if that were an option?   It is […]

The short answer to this question is definitely yes. The truth is that 360 virtual tours Liverpool can dramatically change your conversion rate as well as your level of exposure to prospective customers. Investing in 360 video production Liverpool is certainly the best way to go when it comes to impressing everyone that comes in […]

Due to the fact that there are just so many providers out there, it can be quite challenging to find the best internet marketing company Liverpool. That is why it would be recommended that when you look for the right SEO company Liverpool, you follow a few steps that will make this process a lot […]

If you are just starting out, you need to know that online marketing Liverpool is essential for your business. Without it, your website will be just another one of the hundreds or more that are launched daily. You need to invest in proper marketing and SEO services Liverpool to increase your brand’s level of visibility. […]

Seeing as most online users are using their mobile devices to search for or buy something, it is important to understand just how critical mobile website design Liverpool really is. While you are at it, you might talk to the same team about the efficiency of direct mail postcards Liverpool and how you can deploy […]

When it comes to the online environment, it is smart to know that you have options. Nevertheless, this does not mean that you should always opt for the cheapest solution as it can deliver the cheapest results. If you are interested in direct mail flyers Liverpool or direct mail printing Liverpool, always hire experts to […]