As of January 2021, there were 4.66 billion active internet users worldwide. So, what better time for you to include blogging in your marketing strategy?
Blogging can be one of the most effective ways to build brand awareness and drive traffic to your website. You can provide content whilst still informing people of useful information about your business, leading to business growth.
Why is Blogging Good for Your Business?
A. Companies that blog have 97% more inbound links.
B. Small businesses with blogs generate 126% more leads.
C. Interesting content is one of the top reasons people follow brands on social media.
The quality of your content is just as important as how frequent your content is. One of the reasons for this is that Google likes fresh content!
By consistently updating your blogs, it means your site will be crawled on a more regular basis. Once you start to gain a loyal following who access your website in order to read your blogs then it will improve your search engine ranking. Blogging consistently will reflect your dedication on creating content, as well as helping you to find your voice and boost your visibility.
A blog is one of the most cost-effective business tools around. Here are just some of the benefits that blogging can bring to your business, and how to ensure you get maximum return on your content writing.
Some Ways in Which Blogging Will Benefit Your Business:
1. It Drives Traffic to Your Website
Your website is like your shop window. You want as many people to look at it as possible so driving people to your website is essential!
As mentioned above, Google and all other major search engines love fresh content and by consistently blogging you are increasing SEO in the most inexpensive, straightforward way.
This can also be an opportunity to include relevant key words that visitors will use to search for the service that your business is offering.
2. It’s Cost Effective
Blogging is a cost-effective way of getting your message regularly. The main investment will usually be time rather than money.
3. It Connects People to your Brand
Blog posting is more personal and therefore allows your customers to see a different side to the business that maybe they wouldn’t have seen through outbound marketing techniques.
4. It’s Free Advertising!
A blog is a great way to advertise your business for free!
5. It Boosts Brand Identity
Branding no longer means your company logo and slogan. Branding now also includes how customers and potential clients emotionally and psychologically respond to your brand.
By using the same language style and colour scheme in your blog, you are solidifying your company’s branding that you have established through your website and social media posts.
We Can Help Create Content Campaigns for Ambitious Brands
We can help create content campaigns for ambitious brands who want to thrive online.
So, if you’re looking to create a new content marketing campaign, then you’d be best not to overlook us at Profici. We specialise in helping businesses generate more leads through the power of content marketing.
For more details on how we could help you create the most amazing content marketing campaign, email us at info@profici.co.uk
You can also visit our website for more information > https://profici.co.uk
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