There are a number of digital marketing services to choose from, and knowing where to start can be tough. After all, how do you know which marketing technique is best for your business? One of the great things about digital marketing is that it’s hugely versatile, meaning all of the below services can be tailored to your unique business needs.
Paid Social Media
Using paid social media opportunities, you can target a specific audience online. This is beneficial if you are selling your services in a specific location, or if your products are likely to be popular with a niche audience.
Organic Social Media
The majority of people use social media in their personal lives, which is why it’s such an important digital marketing tool for businesses. It’s a fantastic way to spread the word about who you are and what you do, whilst connecting with your audience. Though there are paid social media options available, organic social media does a fantastic job of building a strong presence online.
SEO
Search engine optimisation is one of the main forms of digital marketing, and it’s something that every business should be doing. If you want to have a strong online presence, SEO is key. It’s the process of getting a website to rank highly on search engine results, to ensure that website traffic is boosted and the maximum number of people see what is being offered.
PPC
PPC – also known as pay per click – is a form of digital marketing that uses paid advertisements. You only pay once someone has clicked on your ad, which makes it a good scalable option. You can set a budget, knowing that you won’t be racking up costs that you can’t afford. PPC also allows you to only work with demographics, audiences and keywords. This is ideal if you have a very specific target market in mind.
Email Marketing
Using carefully curated emails, email marketing promotes products and services directly to someone’s inbox. There are a range of email marketing techniques, and the right one for your business will depend on what you are offering. For example, some businesses send a regular newsletter to remind customers of who they are, whilst others send emails to promote a new service or to send a discount code.
Content Marketing
Content marketing focuses on creating and publishing informative content online. This can be in the form of social media posts, blogs, website pages, infographics and imagery. The aim of content marketing is to engage and inform your target audience, to establish your expertise and promote your brand.
Website
If you are going to do digital marketing, you need to have a website. Not only is a website a way to provide customers with information about who you are and what you do, but it’s the ideal place to direct all of your other digital marketing efforts. Regardless of whether you are email marketing or social media marketing, you need a website for people to visit.
There are a range of digital marketing services for you to choose from, all of which are available at Profici. Our expert digital marketing team offers a full selection of services, ranging from social media marketing to content marketing. Get in touch to find out more about how Profici can help your business achieve success online.
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