Regardless of the financial service you provide, digital marketing is a vital part of building a business. It doesn’t matter whether you are an accountant or you work in insurance, digital marketing is one of the key ways to reach a wider audience and attract new clients.
An increasing number of people are heading online to find financial services and if you are not there, your competitors will undoubtedly take the lead. Luckily, there are a whole host of digital marketing strategies for you to take advantage of. From social media marketing to search engine optimisation, they should all play an equal part in your wider online strategy.
Digital Marketing Strategy for Financial Services
There is a lot that goes into digital marketing, and having a strategy helps to keep everything organised. It’s there to showcase what you are doing, how you are doing it and the marketing techniques being used. Instead of trying a handful of digital marketing methods and feeling overwhelmed with what is involved, use a digital marketing strategy to ensure that your intentions and goals are being met.
Social Media
All digital marketing strategies should involve using social media, as this is a great way to reach a wide and varied audience. You can direct people to your website, connect with followers and increase brand awareness.
SEO
SEO, or search engine optimisation, is one of the most important parts of a digital marketing strategy for financial services. The aim of SEO is to help a website or specific web page to rank highly on search engine results. SEO is important for anyone in financial services, as it’s how potential clients and customers will find you ahead of your competitors.
PPC
PPC, or pay-per-click, is a fantastic way of targeting your ideal demographic. It’s an effective way of ensuring that your services are seen by those who are likely to want them. You can also target specific locations, which is helpful if you provide in person services. Plus, PPC allows you to carefully monitor how much you are spending, which helps to keep your budget in check.
It’s important to continually remind clients and customers of who you are, which can be difficult when you provide financial services, as it’s not as though someone is going to be returning to your business multiple times a week. This is why email marketing should be part of your digital marketing strategy. It’s a way to check in, say hello and showcase your service offerings.
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