There are a lot of ways to market your ecommerce business online; there’s social media marketing, search engine optimisation, email marketing and having a professional website created. However, all of these are unlikely to work without product photography. Product photography is something that a lot of people overlook, but would you consider buying something online without seeing a picture of it first?
What is Product Photography?
Product photography, as the name suggests, refers to photos taken of a business’ products. These photos are captured as a marketing tool, as a way for consumers to see what a business is offering. They are used on websites, social media platforms, email marketing campaigns, media advertising and on physical forms of printed media.
Product photography is important for an ecommerce business, as the lack of physical stores means consumers are not able to look at the product in person. They can’t pick it up, compare the product to others and see the finer details of the item. Instead, ecommerce businesses have to rely on high quality product photography.
Benefits of Product Photography for the Ecommerce Industry
There are a lot of benefits that come with product photography for the ecommerce industry, which is why it’s something that a lot of online retailers focus their attention on.
- Without quality images, it’s impossible for consumers to get a good idea of what you have to offer. When you are competing against other brands, clearly showcasing your products reduces the chances of someone taking their business elsewhere.
- Product photography also helps to build trust, as customers can see exactly what they are spending their money on, and there’s no ambiguity surrounding what you are selling.
- Product photography can also help to increase your conversion rate, which is vital for an ecommerce business. It’s one thing attracting people to your website, but making a profit relies on people actually making a purchase.
- Photographs of products appeal to mobile audiences, which a large percentage of internet users are. It’s difficult to read a lot of text and product descriptions on a small device, so mobile users tend to rely on images.
Speak to Expert Product Photographers
Though it might be tempting to snap a handful of product photos with your smartphone, this is unlikely to result in the high quality images that you need to successfully market your business online. Instead, enlist the help of an experienced team, such as the one here at Profici. We understand the importance of standing out as an ecommerce business, which is why we offer a wide range of digital marketing services, all of which are aimed at boosting your online presence.
To find out more about improving your brand identity using product photography, get in touch with our experienced team or give us a call on 0151 319 8550.
No Blogs