What Should an Estate Agent's Web Design Look Like?

It doesn’t matter what industry you work in or the type of business that you have, your website should be unique and bespoke to your brand. You can certainly take inspiration from other websites, but it’s important that yours stands out as being different. However, there are certain things that websites all in the same niche should have in common. Below, we have taken a look at what an estate agent’s web design should look like.

Mobile Responsive Interface

A growing number of people access the internet from their smartphone or tablet, which is why there has been a big push towards responsive websites in recent years. A responsive website is one that works on any screen, regardless of size and device. Images, content, contact forms and the layout should all change to perfectly fit the screen the website is being viewed on.

When someone is looking for a house, it’s likely that they will be looking whilst on the go. They could be searching on the way to work, in a waiting room or when relaxing at home. Without a mobile responsive interface, a lot of people searching for houses are overlooked.

Sleek Page Layout

An attractive website layout can benefit your brand image in a big way, as long as the website layout is effective and in line with the specific industry. Estate agency is a professional and important line of work, and this should be reflected in the page layout. A website should represent the industry as a whole, as well as the individual estate agency.

A sleek design is usually best, as this creates a sense of organisation and authority. It markets the business as being one that buyers and sellers can trust, and having a team that really knows what it’s doing. If the web design was messy or over the top, it could have a negative impact on brand image; instead of looking trustworthy and reliable, the business could look too relaxed and informal.

Easy Navigation

Regardless of industry and business type, it’s important to have a website that is easy to navigate. Easy navigation can influence how users interact with the website, and it could encourage them to come back to it again in the future. An easy to navigate website is enjoyable, simple and straightforward to use. If a website is difficult to navigate or ‘clumsy’ to use, it’s likely that a user will take their business elsewhere.

There are a lot of things that go into making an effective, engaging and memorable estate agent’s website. It’s not enough to have a simple, one page website, as this is unlikely to make a statement. Instead, the website should be sleek and easy to navigate. After all, it’s all about impressing visitors and showcasing your professionalism. To find out more, get in touch with our talented team or give us a call on 0151 319 8550.