A lead generation funnel is a systematic approach to generating leads, and it looks at the process of funnelling your target audience through specific stages of the consumer journey. This guides them through the process of discovering your business, all the way to deciding that they are ready to become a paying customer. All aspects of generating a lead are covered as part of a funnel, and it’s something that most businesses apply.
It can help you to determine who is most interested in your products or services, and it can help you to make more sales. Instead of simply attracting customers and hoping for the best, a lead generation funnel can help you to develop a growing interest in what you are offering throughout the consumer journey.
Top of the Funnel
The top of a lead generation funnel is focussed on creating the initial awareness of your products or services with the target audience. This could be done using a piece of content, a click from a PPC advertisement, a click from SEO or social media engagement. This part of a lead generation funnel is about attracting an individual and getting them to make initial contact with your brand. Once contact has been made, they can begin to move through the funnel.
Middle of the Funnel
The middle of a lead generation funnel focuses on nurturing this awareness and interest, by remarketing products and services. The aim is to further highlight the benefits of what you are offering, what makes your business different and to ‘convince’ someone to make a purchase. This can be done using case studies, ebooks, white papers, social media posts and blogs. This part of the funnel focuses on selling the product or service by providing more information.
Bottom of the Funnel
Once someone has reached the bottom of a lead generation funnel, the aim is to turn the lead into a conversion. You have already showcased what you are offering and piqued their interest, so now it’s time to encourage them enough to make a sale. Free trials are a good way of doing this, and they give someone the chance to experience the benefits of a certain product or service, with the aim of them paying for more further down the line. Arranging a meeting or consultation is another popular technique.
Speak to Our Experts
At Profici, we have a lot of experience in generating leads, and we understand how to apply a lead generation funnel in any industry. Grabbing someone’s interest and converting them into a paying customer can be difficult, but a lead generation funnel can make a big difference. You can rely on our expertise and knowledge to ensure that your business achieves success online. To find out more, get in touch with the Profici team.
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