There is no right or wrong time to post on social media, especially if you have a large following. Regardless of when you post, you are likely to get some engagement from existing fans and followers, and you might even get noticed by those who don’t yet follow you. However, once you have been using social media for a while, you will quickly notice that some posts are more successful than others.
The Best Time to Post on Social Media Platforms
Perhaps some posts get more views or likes, or maybe they lead to more people heading over to your website. Though this is somewhat due to the content itself, timing will also have a big impact. There is no single answer for the best time to post on social media, as it varies by website and the type of content that you are posting. Generally speaking, weekday mornings are better than weekends or evenings, but some businesses might find that this is not the case.
It’s important to consider your target audience and when they are likely to be online. The more people that are online, the more people that will see your content. If your target audience tends to be online in the evenings, schedule some content to post then. Your target audience will be online and ready to engage. It’s also important to be consistent with your content, and it’s not enough to simply post once or twice a week. To make an impact online, you need to post regularly, daily if possible.
Changing Social Media Algorithms
A lot of social media platforms are moving away from chronological feeds, which means that posting at a specific time is becoming less important. This is why you might see a post that’s a few days old on your feed before those that were posted more recently.
Though the algorithms that social media platforms use are complex, finding the best time to post is becoming a less important part of a social media marketing campaign. There is a definite focus on the quality of content, and businesses that use hashtags and video are increasingly more likely to get noticed. It’s worthwhile to experiment yourself, and gather your own data by testing similar posts at different times. You will quickly see which are the most successfuly.
At Profici, we offer a professional and experienced social media marketing service. We are firm believers that social media should be a key part of any business’ digital marketing strategy, so we tailor our approach to your unique requirements. We work with both organic and paid social media, we do everything with your target market in mind. Get in touch to find out more.
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