Why is Social Media Marketing Important for Car Dealerships? - Profici

			Why is Social Media Marketing Important for Car Dealerships?

Why is Social Media Marketing Important for Car Dealerships?

It’s so important for car companies to be educated in the world of online marketing, and particularly social media marketing.

From keeping customers up to date with the latest goings-on at your dealership to actively promoting the latest vehicles online, social media should be yet another tool in the salespersons’ armoury.

Here are three of the best social media platforms for car dealers to be on…


Facebook is the world’s most popular and most used social media channel, with over 25% of the world’s population signed up to the platform.

Facebook is ingrained in modern culture and is a place where most people interact with each other.

More and more users are turning to Facebook as a place to source the latest deals on everything from clothes and kitchens to cars and vans, making it the perfect platform for car dealers to promote their stock. Modern day consumers often take to Facebook in order to browse for new vehicles, and a lack of presence on this platform could leave you missing out on potential customers.

Did you know that 84% of car buyers are users on Facebook? Clearly, there’s a huge market of potential customers just waiting to be discovered.


It’s easy to forget the time you idealised a poster of a beautiful car, but remember, cars are supposed to be luxury, desirable objects.

Instagram is another popular social media platform that focuses entirely imagery. With over 1 billion monthly active users, it is a platform that shouldn’t be overlooked.

Indeed, Instagram is a highly interactive tool that lets dealerships market the cars they have for sale, but it also gives them the ability to shout about the company’s personality.

Whether it’s the cute dealership dog or a fun run for charity, people buy from people, and they love to see what goes on behind the scenes in any workplace.

Don’t sleep on the power of Instagram, check it out.


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LinkedIn is where car dealerships can make serious money.

Like Facebook but for businesses, if you were to invest in a serious LinkedIn Lead Generation strategy – like the one we provide at Profici – then you can almost triple your amount of leads.

In fact, most users prefer to interact directly with other individuals. That’s why we feel that dealership managers, and not the dealership, should be active on LinkedIn as it can be the source of a huge range of opportunities.

We Help Car Dealerships Generate More Leads

At Profici, we can help ambitious car dealerships generate more leads and thrive.

If you’re looking to improve your social media marketing output in 2021, then you’d be best not to overlook us at Profici. We specialise in helping car dealerships and managing directors generate more leads and maximise turnover through the power of digital marketing.

For more details on how we could help you spend more time with your friends and family and grow your business simultaneously, email us at info@profici.co.uk

Visit our website for more information > https://profici.co.uk