There are a lot of different ways to market a business online, but social media marketing is certainly one of the most important. Millions of people around the world use social media, and you can use this to your advantage. When executed correctly, social media marketing is an effective way of boosting brand awareness, bringing in leads and increasing sales. However, there are also some drawbacks.
Pros
Engage Your Customers
With social media marketing, you can talk to your customers on the platforms they already use. Customers can connect to your business in a simple, straightforward and convenient way. You can have real time conversations, which helps to build a strong relationship between you and your audience.
Cheap and Scalable
It doesn’t take much time or money to get started with social media marketing but, as your strategy takes hold, you can step it up and take things further. This can be done without spending too much money, and there are very few limitations on how much social media marketing can be scaled up.
Access to Growth
Whether you want to increase sales, leads or site traffic, there is potential for your audience to grow very quickly using social media marketing. This is because the power of online sharing can’t be denied. All it takes is for a few people to share your post, and you have reached a much wider audience.
Cons
Challenges Around Measurement
Whereas a lot of marketing efforts can be measured, it’s notoriously difficult to measure the impact that social media marketing is having on your online success. It’s hard to know whether leads and sales have been gained through social media marketing or other means, and how much of an impact brand awareness is having.
Easy to Misstep
As sharing on social media is so easy, it’s easy to make a mistake, and quickly deleting an error is rarely enough to make everyone forget. Missteps and complaints can gain a large amount of traction on social media, and this happens quickly. This isn’t something that you need to worry about with other types of marketing, as mistakes can usually be fixed without too many people noticing.
Summary
Social media marketing has huge opportunities but, given the potential pitfalls, it’s best to have an expert team managing it for you. This is where we come in. At Profici, we provide a wide range of services, and this includes social media marketing. Whether you have an existing campaign that needs improving or you are starting social media marketing for the first time, you can rely on our experts. Get in touch to find out more.
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