If you have recently released a new album and wish to market your music independently, the following strategies will help you achieve your marketing goals.
1. Identify your fans
The first step to creating a marketing strategy is to identify who your fans are. Figuring out the demographics of your audience is important. Furthermore, find out where your fans spend time online.
Analytics can help you identify who your fans are. So spend some time trying to know about your fans, the search terms they use and interests that will help you better understand your audience.
2. Keep both potential and current fans in mind
If you want to effectively market your music, it is important to maintain your identity as an artist. Engage with your existing fans through your music website, email campaigns, blogs or playlists. These fans will support you, and share your music, helping you gain more listeners. The next step would be to increase your fan base through engaging and exciting content. Offering a freebie for joining your mailing list is one way to go about this.
3. Develop a social media marketing strategy
Social media can help you identify the people who like your music. This makes it easy for you to directly reach out to those people.
If used correctly, social media will drive fans to your website, so that they explore your music – this increases the chance that they would become fans who engage with your music.
Next craft some meaningful social media content such as themed posts, behind the scenes videos, and non-music content. This will contribute towards developing your story. Furthermore, consider working some paid social media ads into your strategy thus better targeting and reaching potential listeners.
4. Send your music to blogs, playlists, and press outlets
Your music marketing efforts should ideally include pitching your music to press in order to get some coverage. If outside sources mention your music it can boost your marketing efforts as it would not only help you reach more listeners but would also help with your band website’s SEO.
5. Create and monetize your own artist website
Creating a band website will help you build a musical identity and reach out to new fans. Therefore, make a music website that correlates to your brand as an artist. This will allow you to drive fans from all of your streaming and social platforms there.
It may sound exhausting that you have to independently market your music, but it helps build momentum and support while narrowing in on your true fans. This will grow with each release helping you establish a sustainable and enjoyable career. So go ahead and try out these strategies for music marketing.
If you’re a musician and would like some help with your marketing or online presence, then don’t hesitate to Contact Us or give us a call on 0151 319 8550.
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