How to Measure Your Website's Performance?

A lot of people make the mistake of having a website designed and developed, and then leaving it to its own devices. However, this makes it impossible to know how well the website is performing and if it can be improved in any way.

Why Do I Need to Measure the Performance of My Website?

Measuring your website’s performance gives you an insight into how well it’s doing, and whether there are any improvements that need to be made. If something is amiss or a page needs updating, this will be brought to your attention by website metrics. You can then make the necessary changes, ensuring that your website will run better for future visitors. If you don’t measure the performance of your website, it’s impossible to know what’s working and what’s not.

What Metrics Do I Need to Measure?

There are a lot of metrics that need to be measured if you want to determine how well your website is performing. Traffic is one of the major metrics, which looks at how many users are using the website and how long they are spending on each page. This gives a good insight into how easy the website is to find online, and how many people are interested in what you have to offer. Behaviour is another metric to look at, which focuses on what visitors do when they are using the website. By considering how long an average session lasts and how many pages a person views per session, it’s possible to determine how effective the website is at keeping users engaged. If the bounce rate is high, changes should be made to avoid users clicking off and heading elsewhere.

It’s also important to measure your business generated leads and sales, which highlights how well your advertising and marketing efforts are doing. If you aren’t experiencing the level of leads you would like, consider changing your approach to lead generation. There might be something on your website that is preventing a lead from becoming a sale, such as a bad link or ineffective content.

How Do I Measure Performance?

You can measure website performance using Google Analytics, which measures traffic, behaviour, goal completions and revenue. However, there are things which Google Analytics can’t track, which is where HubSpot or Ruler Analytics come in. All metrics can be measured in one way or another, usually via a specialist tool or software.

If you need help learning how to measure website performance, you have come to the right place. At Profici, we are experienced and skilled with website design, development and maintenance. We understand the importance of measuring website performance, and we are on hand to help. To find out more about boosting your website online and to ensure that it’s performing well, get in touch with our helpful team of experts.