How to Make a Content Calendar

There is no denying that content plays a big part in digital marketing, but few businesses know how to create a content calendar that is going to work for their business. So, how much do you know about content calendars and why they are such a key part of digital success?

What is a Content Calendar?

A content calendar is a list of social media posts, images and blogs, created ahead of time, that are ready to post on specific days. Instead of wondering what to post and hurriedly uploading something at the last minute, a content calendar ensures that everything is done in advance.

What Do I Need a Content Calendar For?

Having a content calendar helps you to stay organised with your social media and blog posts. Rather than creating posts day-to-day, you can plan ahead and know what’s to come. It’s also a great way to ensure that all of your posts are consistent, relevant and written with your target audience in mind.

How to Make a Content Calendar

Before you begin creating a content calendar, review your social media channels and determine what kind of content is performing the best. This is the type of content that you know works for your business, and it’s beneficial to ensure it’s featured heavily in your content calendar. Similarly, find out what content is underperforming, so you know to avoid this going forward. You should also review KPIs, to ensure that your activity ties in.

When you are creating and scheduling the posts, use a tool like Buffer or Hootsuite, as these help you to keep track of scheduled posts; everything is in one place, and you can access various social media channels in one place.

Of course, digital marketing is a team effort, so share your content calendar with your team and ask for feedback. It’s also important to ensure everything is set up to track your posts, which will provide you with audience data and insights. This will come in useful when you’re creating future content calendars.

Speak To Us

At Profici, we understand that creating a content calendar can be confusing and time consuming, especially if it’s not something that you have done before. When you are creating a content calendar, it’s important to choose relevant and informative posts. Luckily, this is where we come in. Our social media marketing experts can create effective social media marketing campaigns, and content calendars to go alongside them, with your business in mind. Instead of worrying about posting on Facebook and Instagram, or your very own blog, you can focus on other aspects of running a business. To find out more, get in touch with our talented team.