How to Generate Leads Via Your Website

There are a lot of ways to generate leads as a business, but doing so via your website is one of the most important. With more people than ever before heading online to look for products and services, knowing how to turn a browsing website visitor into a paying customer is key.

Why is it Important to Generate Leads Via Your Website?

Once someone has found your website online, they have a wealth of information about your business to explore. This information can showcase you as a reliable, trustworthy and reputable business, which is likely to encourage someone to contact you or make a purchase. Without a website, generating leads instantly becomes more difficult. However, a website isn’t the only way to generate leads as a business. Social media channels and search engines also provide businesses with a great opportunity to generate leads, as these channels are what direct someone to your website in the first place.

Social Media

There are two ways to generate leads via social media, organically and via paid efforts. Organic leads are those that come naturally, from someone seeing a post or interacting with you in the comment section. The more someone sees your business, the more likely they are to become a lead. Paid social media refers to advertisements placed on various social media platforms that target specific demographics. When someone sees a social media post, they have the opportunity to click through to the website, where a lead could be turned into a sale.

Search Engine Marketing

One of the most effective ways of generating leads is via search engine marketing, which is the process of promoting your website by increasing how visible it is in search engine results. This can be done organically using a range of search engine optimisation techniques, but there are also paid methods available. Using Google AdWords, you can pay to have your website appear at the top of search engine results, increasing visibility and traffic.

Email Marketing

Email marketing is a great way of generating leads, and it does this by encouraging readers to visit the website to find out more about a product or service. You could email customers to let them know about a sale, or to offer them a money saving incentive. You can also use email marketing to advertise a new product or your latest service. By creating a series of emails, you can drum up interest, and then encourage people to visit your website.

How to Track Website Leads

When you are generating leads via your website, you need to track them. This will highlight which marketing methods are a good investment, and which are trailing behind. Google Analytics can be used to track conversions but using a marketing attribution tool, such as Ruler Analytics or Hubspot, is also worthwhile.

To find out more about generating leads via your website, speak to our talented team. At Profici, we provide a whole host of digital marketing services. Whether you want to kickstart your social media efforts or you have an email marketing campaign to launch, we are here to help.