A lot of people make the mistake of assuming that having a website is enough, but this is rarely the case. Even if you have had a website professionally created, you need to continuously work on improving it and updating it, otherwise you run the risk of getting left behind by competitors. Luckily, there are a number of reasons why you should improve your website, some of which we have listed below. Plus, these are all things that Profici can help you with.
Why You Should Improve Your Website
- Improve User Experience – There is no denying that a well designed and user friendly website can improve customers’ user experience, so it’s important to make changes as your customers’ needs change and evolve over time. Things such as improving the website’s layout, functionality and navigation can have a big impact. It can make it easier for customers to find information, make purchases and engage with your content. A good user experience can also lead to increased engagement and higher conversion rates.
- Keep Up With SEO Algorithms – SEO algorithms are always changing and evolving, and improving your website regularly will help you to keep up with these developments. This will help your website to stay visible in search engine rankings and increase the chances of customers finding your website using relevant keywords. You need to change how your website is optimised to keep up with how Google and other search engines change their SEO algorithms. This helps to generate more leads and boost website traffic.
- Improve Brand Identity – For a lot of customers, your website is the first thing that they will see of your business, and so it needs to be up to date. This improves your brand identity by showing that you are invested in your online presence and that you care about customers’ user experience. An outdated or poorly designed website can create a negative impression and drive visitors away.
- Keep Up With Technology – As technology is always evolving, you need to improve your website to ensure that it’s up to date with what’s current and new. Otherwise, your website could struggle to be compatible. Web development standards, design trends, and features emerge regularly and improving your website often will ensure that it remains compatible with the latest technologies and user expectations. Staying up to date with technological advancements can prevent your website from becoming obsolete, ensuring that it’s ready for whatever the future of technology brings.
- Enjoy a Competitive Edge – With so many other businesses vying for the same customers, having a competitive online presence is crucial. If your competitors have modern and user-friendly websites, you also need to have modern and user friendly websites. If yours is outdated or if it lacks key features, you may lose potential customers to a rival company. You don’t want someone visiting your website, only to immediately head to a competitor’s because your website feels dated and subpar. By continuously improving your website, you can stay ahead of the competition, attract more visitors, and retain existing customers.
As you can see, there are a lot of benefits that come with improving your website, which is why it’s something that all businesses should do every once in a while. This doesn’t mean completely updating your website, it means making small but impactful changes along the way.
How to Improve Your Website
There are a range of ways to improve your website, most of which only require a quick and simple change. Things such as updating the content, reviewing calls to action and reducing website load speed can make a big difference.
- Revamp the Content – One of the simplest ways of improving your website is to update the content, including the messaging and images. Though the content might have been up to date and relevant at the time of writing, things quickly change in any industry, so updates could be beneficial.
- Review Calls to Action – Take a look at the calls to action on your website, and make sure they are up to date. Ensure there is a phone number and enquiry form on every page, as well as a live chat feature. You need to make it as simple as possible for visitors to book a consultation or appointment, if that’s something that you offer.
- View the Website Through Fresh Eyes – If you spend too much time looking at your website, you will struggle to see what’s wrong with it and what needs improving. This is why you should try to approach the website with fresh eyes, or ask someone new to take a look.
- Reduce Load Speed – Reducing load speed might seem like a minor improvement, but it can actually make a big difference to your website. A reduced load speed provides a better user experience – visitors expect websites to load quickly and slow load websites are often left quickly, which increases your bounce race – and it’s beneficial for SEO. Websites that load quickly tend to rank higher in search engine results, leading to increased visibility and organic traffic.
- Improve Measurements – You need to make sure that your website is being measured correctly in Google Analytics, as any errors could have a significant impact on the success of your website. There are a range of marketing attribution tools that can help you to measure performance, so make sure of these as much as possible.
At Profici, we understand the importance of having a high quality and professional website, but we also know that regular updates and improvements are required. This is why we offer a wide range of web design and digital marketing services. Whether you’re looking for a brand new website or you have an old website that needs updating, we are here to help. Contact us today to find out more.
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