With Christmas right around the corner, it’s time to start thinking about festive marketing ideas. A lot of businesses make the mistake of leaving Christmas marketing until the last minute, but starting early ensures that you are well prepared. Plus, customers have a longer period of time to take advantage of what’s on offer. There are a number of ways to market your business and products at Christmas, five of which we have detailed below.
- Christmas Packaging
One of the most effective ways of marketing your products at Christmas, is to update your packaging with Christmas imagery. Not only does this help to capture your customers’ attention, but it shows that your products are ideal for the festive season. There is something novelty about Christmas products, and customers are more likely to pay attention to something they deem to be different to your usual offerings.
- Stocking Filler Products
There is no denying the importance of stockings at Christmas, and lots of customers will be on the lookout for stocking fillers this year. You can market your products by highlighting which ones will be ideal as small and affordable stocking gifts. A lot of what goes into stockings are bought as impulse purchases, so make a point of showcasing which of your products they should be buying.
- Repurpose Black Friday Offers
In the build up to Christmas, consider repurposing your Black Friday offers. There are a lot of competitor businesses out there, but sales do a great job of generating sales. After all, who can say no to a money saving offer or discount deal? By using your existing Black Friday offers, you reduce the amount of time spent coming up with new offers for Christmas.
- Update Your Website Content
You can quickly transform your website for Christmas by updating it with Christmas imagery, and changing your messaging to push Christmas sales. This instantly markets your business as one that has products suitable for the festive period. If you don’t mention Christmas on your website, you run the risk of appearing dated and out of the loop.
- Remarketing
Remarketing is a fantastic way to target people who have already visited your website, by following up with Christmas themed adverts. These are people that you know are already interested in what you have to offer; they could be existing customers, or people who have browsed your website in the past. Remarketing at Christmas allows you to remind them of who you are and what you do.
Speak To Our Experts
At Profici, we offer a wide range of digital marketing services, many of which are perfect for marketing your products at Christmas. Whether you are looking to update your existing website content or you are interested in creating an entirely new social media marketing strategy, our
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