You know what they always say, “beauty is in the eye of the mouse-holder.” At Profici, we understand that everyone is unique, but that doesn’t mean that there aren’t a few ground rules you should understand when deciding on the appearance of your website.
Here are 5 quick tips to ensure that you’re heading in the right direction:
Keep Your Homepage Minimalistic and Mess Free
We rarely read every word on a website.
Instead, we quickly scan pages and pick out keywords and sentences. With these known behaviours in mind, it’s more profitable to appeal to emotions rather than word count.
The less the user has to read, click on or remember on your site, the better they’ll be able to process the information. Indeed, this makes a conversion more likely. Text and CTAs are necessary, of course, but make sure to break them up with larger subheadings and legible paragraphs.
We also suggest using images or icons as alternative ways to communicate your point.
Design with Visual Hierarchy in Mind
We’ve come a long way from stone tablets.
With computer screens and smartphones; as the technology to display information evolves, it remains the designer’s job to arrange the content in a clear manner. You only have a few seconds to grab someone’s attention and tell them what your site is about.
If you establish a clear hierarchy to your information, readers can’t help but unconsciously follow the breadcrumbs you have left for them. Then, apply colour, contrast, size and spacing for further accentuation, remaining conscious of what is drawing attention on your page and making sure that it’s always intentional.
One of the best website design elements we have found for creating a strong visual hierarchy are strips: these will help organise your website into clear, digestible pieces of content.
Create Easy to Read Website Content
“Readability” measures how easy it is for people to recognize words, sentences and phrases. When your site’s readability is high, users will be able to scan your site and take in the information in the text without much effort.
Just remember, you can’t read what you can’t see.
Ensure Your Site is Easy to Navigate
It may be in your nature to break the mold, but website navigation is not the place to be avant-garde. Don’t send visitors on a wild goose chase when wandering through your site. A site with a solid navigation system helps search engines locate your content while improving the user’s experience:
Stay Mobile Friendly
We live in a mobile society, which makes it important to ask the question: What do my visitors see when they access my website on the go?
Never fear!
Profici creates a mobile-friendly version of your site for you so that you can keep pace with the increasingly mobile world. Be sure to put yourself in the position of the user, and test out every page, button and video.
We Are Expert Website Designers
At Profici, we can help create amazing looking websites for ambitious businesses who want to thrive online.
So, if you’re looking to build a new website, then you’d be best not to overlook us at Profici. We specialise in helping businesses generate more leads through the power of website marketing.
For more details on how we could help you create the most amazing webiste, email us at info@profici.co.uk
Visit our website for more information > https://profici.co.uk
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