Kevin Hayes - Profici

Kevin Hayes

Executive

Kevin is a versatile, seasoned executive, experienced C-Suite consultant and co-business owner with a successful history of driving change that transforms operating performance and underpins growth, guiding collaborative efforts and the strategic direction of companies in the Maritime, Logistics, FMCG, Leisure and Non-Profit sectors. Financially astute and skilled at identifying and leveraging key value drivers, he challenges assumptions around structure, growth and market engagement and aligns core activities with strategy to increase efficiency through the supply chain. He is adept at managing cross-functional teams, stakeholders at all levels and shifts in organisational culture associated with M&As and turnarounds. With breadth of diverse industry experience and international exposure spanning over 20 years in Africa, the UK and UAE he enjoys tackling divergent ideas and complexity, then developing best practice solutions to deliver sustainable, competitive advantage which enhances the customer experience.

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Kevin Hayes In 60 Seconds

Kevin is a versatile, seasoned executive, experienced C-Suite consultant and co-business owner with a successful history of driving change that transforms operating performance and underpins growth, guiding collaborative efforts and the strategic direction of companies in the Maritime, Logistics, FMCG, Leisure and Non-Profit sectors. Financially astute and skilled at identifying and leveraging key value drivers, he challenges assumptions around structure, growth and market engagement and aligns core activities with strategy to increase efficiency through the supply chain. He is adept at managing cross-functional teams, stakeholders at all levels and shifts in organisational culture associated with M&As and turnarounds. With breadth of diverse industry experience and international exposure spanning over 20 years in Africa, the UK and UAE he enjoys tackling divergent ideas and complexity, then developing best practice solutions to deliver sustainable, competitive advantage which enhances the customer experience.

Sector Experience

TBLimited [Port and Marine Logistics, E.Africa]

Role: Director / Shareholder

Specialised Vessel Services Ltd [Maritime support services]

Role: Advisory to board [M&A]

Comarco Supply Base Ltd [Maritime Logistics]

Role: Advisory to board [Reverse Listing]

The South African Breweries Ltd [Global / multi-national, FMCG – Beverages]

Executive Roles: Planning Development Manager / Commercial Manager: Supply Chain [Demand Planning, Lean Manufacturing, Supply Chain & Procurement, Primary & Secondary Logistics]

GNLD International (Pty) Ltd [Mid-size multi-national, Health & Wellness – Nutrition & Home Care]

Executive Role: Operations Director for Africa [Distribution, Operational Excellence, Cross border Logistics, Recruiting & Staffing]

Freshmark (Pty) Ltd [Mid-size national, FMCG – Food]

Senior Manager Roles: Operations Manager / Group Accountant / Finance Manager [Wholesaling, Operational Excellence, Financial Control]

Track Record Highlights

In executive roles as well as by providing advisory to client firms across Port & Maritime Logistics as well as Leisure sectors in East Africa, FMCG companies and NGOs in South Africa, as well as working with UK based investors and brokerages, he has successfully:

In partnership with a London-based brokerage, supported CSB, East Africa’s largest port and maritime logistics firm with its reverse listing submission to the listing authority on the London Stock Exchange.
Established regional market strategies and streamline processes to direct clients’ efforts according to regional needs and vertical focus.
Articulated and defined the mission and key strategic objectives of organisations across internal and external stakeholder relationships.
Spearheaded the development of Joint Ventures, collaborating with investor teams to structure M&A activities with targeted investors.
Developed alternate financing strategies to deal with the consequences of Brexit, Covid-19 and the UK’s General Election, expanding partnerships with private equity investors.
Encouraged expansive business development and expansion efforts, establishing benchmarks of excellence around key account and client relationship management.
Reviewed organisational success and impact through implementing quality assurance and performance management measurements.
Developed and articulated the communications, public relations and fund-raising strategy for critical capital investment projects in the care sector
Undertaken the total corporate re-branding of a company in the care sector, building partnerships with third party marketing and social media experts
Recruited, coached, mentored and managed teams to be laser focused on delivering outputs aligned with strategy. Structured team development and ensured alignment with strategic goals and anticipated outcomes.
Identified and mitigated potential disruptions in supply chains and in so doing, uncovered major cost savings across the entire value chain.
Restructured clients’ end-to-end operating model and processes and realigning growth and expansion strategies.
Led turnaround operations, designing OKRs and KPIs and repositioning companies to pursue their most profitable and sustainable path to growth and expansion
Developed transformation priorities and roadmaps for growth, whilst identifying resourcing needs, risks, issues, and structural impediments to enable successful transformation.
Designed financial models and reshaped workforce management programs to allow clients to invest wisely and meet robust customer service and market responsiveness targets.

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