There is no denying the importance of content marketing online, especially if you are a business that’s hoping to expand and build a growing customer base, but the range of options can be overwhelming. With so many different types of content marketing to choose from, knowing which is right for your business can be tough. Below, we have taken a look at the most popular forms of content marketing in 2023.
Blog Posts
If you know anything about content marketing, you will know that blog posts are a big part of things. Regular, informative and well written blogs are a great way to build credibility as a business. Additionally, blog posts can be used to target keywords for SEO purposes. They can be used to answer customer questions, to cover industry news and to announce new products.
Videos
Though it tends to be more time consuming to create a video for marketing, compared to blog posts, hard work usually pays off. Videos allow for a more personal connection to the business, and they are more likely to be remembered online. They can be used to showcase webinars, discussions, demonstrations, products and services. You could even use a video to give a behind the scenes look at the business.
Infographics
Infographics are engaging, attention grabbing and memorable pieces of content. Instead of scrolling through pages and pages of written content, which are quickly forgotten about, people can enjoy the visual appeal of an infographic. They can be used to share information and data, and they are great for sharing on social media.
eBooks
Regardless of the type of business you have, you should be able to find a way to utilise eBooks as a type of content marketing. eBooks are in depth guides that commonly require a form to access, meaning that you gain access to the contact details of people who are interested in what you have to offer. This is fantastic for lead generation, but it’s also beneficial for SEO.
Testimonials and Reviews
When it comes to showcasing what other customers thought of a service or product, testimonials and reviews are key. These are extremely valuable ways of marketing a business, as they are earned and not bought. They give an insight into what other people have thought about a business, and they tend to be seen as being accurate and trustworthy. However, they are often in limited supply and scope. You are unlikely to have an endless supply of reviews to share, and it’s likely that they will only focus on one or two aspects of the business.
As you can see, there are a variety of ways to successfully market a business online, and these utilise different types of content. You could opt to focus on written content in the form of blogs and eBooks, or you could focus on visuals including infographics and videos. To find out more about the various types of content marketing, get in touch with our talented team.
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