Sarah Jones is a strategic operator and brand consultant with 18+ years’ experience helping businesses navigate growth, change, and international expansion.

She has held senior leadership roles including COO at Gü Puds, where she was responsible for aligning strategy with execution, and driving commercial performance. Her background spans FMCG, healthcare, and SaaS, with expertise in sales leadership, brand strategy and go-to-market planning.

Sarah partners with purpose-driven businesses at pivotal moments – from sharpening positioning to accelerating execution. Alongside corporate leadership, she has launched her own ventures in SaaS and education wellbeing, giving her first-hand insight into founder challenges from prioritisation to resourcing.

Practical, commercial, and consumer-led, Sarah brings both clarity and momentum – whether stepping into a fractional role, advising at board level, or supporting execution alongside founders.