Fractional Chief Brand Officer and founder with 16+ years’ experience scaling consumer-facing businesses in drinks, food, and music. Co-founder of award-winning brewery Signature Brew, scaling it to £6m+ revenue, raising £3m+ investment, and leading a major strategic restructure that preserved shareholder equity and removed £2m in liabilities. Skilled in brand strategy, concept creation, restructuring, and growth leadership, Sam has also developed hospitality ventures and delivered campaigns for international music labels. Works with founders and boards to deliver brand growth, sustainable scaling, fundraising, and strategic transformation.
Sam McGregor
Chief Brand Officer
Fractional Chief Brand Officer and founder with 16+ years’ experience scaling consumer-facing businesses in drinks, food, and music. Co-founder of award-winning brewery Signature Brew, scaling it to £6m+ revenue, raising £3m+ investment, and leading a major strategic restructure that preserved shareholder equity and removed £2m in liabilities. Skilled in brand strategy, concept creation, restructuring, and growth leadership, Sam has also developed hospitality ventures and delivered campaigns for international music labels. Works with founders and boards to deliver brand growth, sustainable scaling, fundraising, and strategic transformation.
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Sector Experience
- Consumer Goods
- Entrepreneurial Ventures and Startups
- Hospitality and Leisure
- Manufacturing
- Media and Entertainment
Specialist Skills
- Board & Executive Governance
- Brand Strategy
- Business Development
- Business Planning
- Business Transformation
- Entrepreneurship and Founding
- Fundraising
- Growth Strategy & Operational Alignment
- Stakeholder Management
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