Jey is a seasoned Business and Strategy Director with more than 20 years of corporate and entrepreneurial experience helping organizations scale with clarity and purpose. He has worked across a diverse set of industries—including SaaS, IT Services, Franchising, and Digital Marketing—spending over 15 years building and leading sales teams, opening new markets, and developing high-impact strategic partnerships.

A founder at heart, Jey brings over a decade of hands-on startup experience, having launched and grown multiple ventures. In parallel, he serves as a Non-Executive Director for several SMEs, where he advises founders and leadership teams on growth strategy, go-to-market execution, and long-term value creation.

Jey’s work is grounded in practical execution and strategic foresight, helping organizations move from ambition to sustainable results.

Jey’s areas of expertise include growth strategy and executive mentorship, helping founders and leadership teams align vision with execution. He brings deep experience in executive leadership, strategic planning, and governance, with a strong focus on innovation, technology, and e-commerce as drivers of scalable growth. Jey has led market penetration and international expansion initiatives, designing and optimizing sales and marketing strategies end-to-end, including funnel development, demand generation, and go-to-market execution.