Global marketing leader with 27+ years’ experience shaping brand, portfolio and innovation strategies for some of the world’s most iconic consumer brands. As CMO at Asahi, Grant led a 200-strong global team across Europe, Asia and the Americas, driving growth for Peroni, Asahi, Pilsner Urquell, Kozel and Grolsch through brand building, consumer insights, digital transformation and global sponsorships. Previously at SABMiller, he steered marketing and innovation across flagship businesses in Europe, Spain and Romania. Today, he advises boards and C-suites on brand strategy, marketing capability and insight-led growth.
Grant McKenzie
CMO
Global marketing leader with 27+ years’ experience shaping brand, portfolio and innovation strategies for some of the world’s most iconic consumer brands. As CMO at Asahi, Grant led a 200-strong global team across Europe, Asia and the Americas, driving growth for Peroni, Asahi, Pilsner Urquell, Kozel and Grolsch through brand building, consumer insights, digital transformation and global sponsorships. Previously at SABMiller, he steered marketing and innovation across flagship businesses in Europe, Spain and Romania. Today, he advises boards and C-suites on brand strategy, marketing capability and insight-led growth.
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