David is a seasoned commercial strategist and operator with 20+ years’ experience driving growth, transformation and revenue optimisation across global markets. He has delivered results including £7M+ in ARR, 60% cost reductions and enterprise-wide digital transformations.

Blending strategic vision with hands-on leadership, he excels in scaling SaaS and recurring revenue models, optimising P&L performance and negotiating multimillion-pound partnerships. With a track record of leading global transitions, securing high-value deals and building innovative partner programmes, David helps businesses unlock sustainable growth and operational excellence.