Carlos is a growth marketing leader with 20+ years’ experience driving acquisition, retention, and efficiency for international brands, from start-ups and scale-ups to global unicorns. He’s led marketing for companies like Expedia, Trainline, Soldo, and The Very Group, managing multimillion-pound budgets and large-scale teams while delivering measurable growth. Now as a Fractional CMO, he helps B2B and B2C businesses sharpen strategy, optimise performance, and unlock scalable growth across digital channels, demand generation, and brand.