Image Anthony O'Brien - Profici

Anthony O’Brien

CEO

“Transforming Growth Trajectories Through Fractional Leadership and Strategic Consultancy”

As the CEO of Profici, I lead a pioneering team delivering fractional C‑Suite excellence and business consultancy tailored for dynamic growth. We empower UK SMEs to scale—without the overhead of full-time executive costs—through a flexible, pay-as-you-go model for CFOs, CMOs, COOs, CTOs, and more. Our approach gives business owners clarity, flexibility, and leadership that moves the needle.

Over the years, Profici has become a trusted partner for some of the world’s most respected organisations—from HSBC and Coca‑Cola to Amazon, Nike, and Microsoft.

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Sector Experience

  • Consumer Goods
  • Healthcare
  • Hospitality and Leisure
  • Media and Entertainment
  • Professional Services
  • Public Sector and Non‑Profit
  • Retail and E‑commerce
  • Technology

Specialist Skills

  • Brand Strategy
  • Business Development
  • Marketing Strategy
  • Technology
  • Technology Evangelist
  • Web Design
  • WordPress Design
  • Videography

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