Fractional CEO with 20+ years’ leadership experience in customer loyalty, reward, and affinity marketing. Andrew has built and scaled businesses across financial services, travel, and digital platforms, combining strategic leadership with hands-on expertise in customer engagement and partner development. As former CEO of Health Service Discounts and current CEO of Union Rewards, he has led closed membership programmes serving millions, driven high-value affiliate partnerships, and delivered measurable value to both partners and customers. Andrew specialises in growth strategy, loyalty innovation, and partnership marketing that unlocks long-term customer loyalty and revenue growth.