What Marketing is and why we’ve started a blog

What marketing is to Profici


There’s a romanticism to the idea of what marketing is. The mastery shown in Mad Men remains prevalent, while advertising has absolutely retained its resolutely fascinating and profoundly dazzling aura, however, there are no longer ‘easy wins.’ We therefore do not exult in an over-idealised depiction of what marketing is, rather we bring together the perfect blend of strategy and creativity to help businesses thrive, prosper and, ultimately, grow.

Profici, then, is a growth management company that helps businesses succeed and prosper through the power of digital marketing; tailoring our approach to fit and support you. What marketing is to us then is a creative tool in which to boost your business and take your vision further than it’s ever been before.

In its simplest and most sincere form, Profici puts the prosperity and evolution of your business first; the word ‘profici’ literally means “to make progress, headway and take advantage.” Indeed, we thrive on producing incredible work that wows, but only when it adds to and grows your business. From familiar services like digital marketing to branding and design, to the more exclusive and expert services such as 360 virtual tours and social media management, Profici is perfectly placed to tackle any challenge with a creative and professional approach.


Why we have started a blog


So, why have we started a blog?

We wanted to share with you our knowledge of the marketing industry, but also our passion for growth and prosperity, what drives and inspires not only us, but also our clients, engaging and motivational stories and the chance to showcase the incredible work we produce on a daily basis. We also want to invite you to engage with us. This may include involving the Profici team – which boasts years of experience – our managing director, Anthony O’Brien, who was shortlisted for the IOD’s Director of The Year Award in the Start-Up category and possesses over 20 years industry experience, and you, the general public.

What we want this blog to do is demystify what marketing is and showcase why we enjoy what we do and explore how it can help your business grow.


What we’ll be blogging about


To give you an idea of what to expect from us, here are our areas of expertise and the topics we wish to explore.

  • What marketing is and how it can take your vision to astronomical heights.
  • Interviews with the Profici team and the inspiring clients we work with on a daily basis.
  • Insightful How-To-Guides and exclusive peaks behind the scene.
  • Motivational and thought-provoking stories from around the world, focusing on people and the incredible tales they have to tell.
  • Update, announcements and to showcase the incredible work we’ve done

But that’s just the start. We’ve got so much more to look forward to and we’re so excited to share everything with you.


How can you get involved?


What marketing is not is a closed and cold environment in which to work, that’s why we want to hear from and involve you in everything we do. We want to create the best possible place to discuss ideas and showcase what we’ve done.

To keep up to date with the latest news and developments at Profici, head over to our website. Also, be sure to check us out on Facebook and Instagram for the latest goings on at the company; or, to speak to us the old-fashioned way, call us on 0151 319 8550.


And, always remember to check back to the blog!